Show Preview: PRINT Gets Personal
The educational element of PRINT 09 has been portioned efficiently, with 90 sessions spread across 14 categories—all tailored toward specific levels of a visiting firm’s hierarchy (management level, production, IT, etc.) The educational sessions will feature specific knowledge categories: business building and diversification, mailing and fulfillment, sales, color management, executive management, production and sustainability.
Two specialty pavilions will debut at PRINT 09:
• A package printing pavilion, aptly titled PackPrint, is described as “a trade show within a trade show, with one badge access to PRINT 09 and PackPrint,” according to Vieder.
• GREENspace will provide a plethora of environmental sustainability products and services, as well as extensive educational consultations that will take a closer look at what green printing entails beyond the certifications.
Incumbent pavilions focused on prepress/design software, press/finishing, mailing/fulfillment and wide-format printing return with live demonstrations and special applications that will enhance attendees’ production capabilities and profit centers. FuturePrint will examine the trends and technologies that will drive print in the coming years, from printed electronics to RFID.
Taking a cue from the federal government, GASC made a preemptive strike to ensure that exhibitors would be sufficiently persuaded to not downsize their booths and to bring a full arsenal of “heavy iron” to Chicago. The PRINT 09 Subsidy Plan provides qualifying exhibitors with limited and unlimited material handling options at the show, providing a savings of up to $165,000. From an attendee point of view, there will be fewer phone booth-sized displays and more big-ticket equipment on the show floor to inspect up close. In all, the GASC expects to offer about $3 million in credits through its Subsidy Plan.
The GASC has worked hard to build PRINT 09 but, given the still-dismal state of the general economy, will the printers come? Bill Lamparter, PrintCom Consulting Group president and proctor of the Executive Outlook preshow conference, has two questions for those printers who say they cannot afford to attend: