Show Preview: PRINT Gets Personal
SOME PUNDITS have argued that we are quickly transforming into a society of narcissists, as evidenced by the growing attraction to so-called social networking Internet applications like Twitter, MySpace and Facebook. Regardless of whether they’re fast-burning fads or phenomenons that are here to stay, they’re shining examples of the weight that personalization carries in the 21st century.
Well, the Graphic Arts Show Co. (GASC) has decided to capitalize on the trend with its myPRINT theme for PRINT 09, the Olympiad of printing shows that comes to McCormick Place in Chicago September 11-16. As anyone who has attended a major printing exhibition can attest, the experience is a bit overwhelming; like a track and field meet, everything seems to be going on at once. But GASC seems to have come up with a solution that allows attendees to better identify those 600-odd exhibitors and numerous educational opportunities that most closely speak to their individual goals.
“We’ve sliced and diced the content so visitors can log onto the PRINT 09 Website, identify who they are and find out the pavilions that will be of interest to them,” notes Debbie Vieder, director of communications for GASC. “And not just the educational opportunities, but also some special free presentations that are being developed for the segments.”
The GASC has grouped attendees into 11 possible segments, six of them pure printing (commercial, quick, in-plant, transactional, package/specialty and wide format), two printing and publishing (books, newspapers), two ancillaries (mailing and fulfillment, creative services) and one for print buyers. In a matter of a few clicks, attendees can fully map out their agenda for the Windy City event.
New online networking forums also provide attendees with the opportunity to kick around ideas and ask questions to fellow printers and industry experts, as well as to foster preshow communications between exhibitors and potential customers.