Special Report: Offset and Beyond — Adding Value for Customers

Once again, the Offset and Beyond Conference will boast a credible panel of guest speakers whose stories rank high on both a business and interest level. While some are not specific to printing, their core messages will reflect on conducting business in a challenging business and economic environment.

• Keynoter Howard Putnam, the former CEO of Southwest Airlines and Braniff Airlines, will kick off the conference. Putnam is the author of “The Winds of -Turbulence,” which deals with leadership and ethics, and he will speak to the challenges of today’s turbulent landscape. It was Putnam who led the turnaround at Southwest that made the airline one of the most successful in its industry.

• Tony Hsieh, CEO of online footwear giant Zappos, will discuss the role that quality customer service has played in catapulting his company from a $1.6 million concern in 2000 to an $840 million a year powerhouse. He will examine explosive growth for a firm that maintained its culture and small-company feel.

• On the industry supplier end, Gerd Finkbeiner, executive board chairman of manroland, will deliver an entertaining and interesting message that conference attendees will enjoy, according to Garnett.

In his role, Finkbeiner is responsible for directing all aspects of the company’s global operations. He’s also board chairman for the press manufacturer’s North American business unit.

• The printing keynote on tap is Susan Kelly, president and CEO of K/P Corp. in San Ramon, CA. Ever since taking the executive reins at K/P, Kelly has augmented the printer’s customer focus by developing integrated marketing solutions.

“K/P is a wonderful example of a traditional printer that has widened its horizons,” Garnett notes.

• Providing fodder for the brand manager roundup general session are a pair of managers from Heinz North America, Jonathan Bailey and Daniel Sanchez. The duo will conduct a point-counterpoint talk focused on printers working with print buyers and marketing communicators. They will discuss the pros and cons of going beyond the buyer.

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