Special Report: Offset and Beyond -- Adding Value for Customers

April 2009 By Erik Cagle
Senior Editor

• Tony Hsieh, CEO of online footwear giant Zappos, will discuss the role that quality customer service has played in catapulting his company from a $1.6 million concern in 2000 to an $840 million a year powerhouse. He will examine explosive growth for a firm that maintained its culture and small-company feel.

• On the industry supplier end, Gerd Finkbeiner, executive board chairman of manroland, will deliver an entertaining and interesting message that conference attendees will enjoy, according to Garnett.

In his role, Finkbeiner is responsible for directing all aspects of the company’s global operations. He’s also board chairman for the press manufacturer’s North American business unit.

• The printing keynote on tap is Susan Kelly, president and CEO of K/P Corp. in San Ramon, CA. Ever since taking the executive reins at K/P, Kelly has augmented the printer’s customer focus by developing integrated marketing solutions.

“K/P is a wonderful example of a traditional printer that has widened its horizons,” Garnett notes.

• Providing fodder for the brand manager roundup general session are a pair of managers from Heinz North America, Jonathan Bailey and Daniel Sanchez. The duo will conduct a point-counterpoint talk focused on printers working with print buyers and marketing communicators. They will discuss the pros and cons of going beyond the buyer.

• Bruce Biegel, senior managing director for the Winterberry Group, will proctor a panel of two companies (to be named), which have transitioned their businesses beyond traditional printing services.

During the conference, two prestigious industry honors will also be handed down: the winners of the Harry V. Quadracci VISION Award and the Howard Flint Pressroom Manager of the Year. The 2009 recipient names were not available as of press time.

For more information on the conference, contact Laurie Reynolds at (412) 259-1802 or e-mail lreynolds@printing.org. PI

Companies Mentioned:

K/P Corp.

Manroland

MORE ON
DIGITAL PRINTING
SHEETFED OFFSET P...
WEB OFFSET PRINTING

MORE ON DIGITAL PRINTING >>

FROM THE BOOKSTORE

(PDF Format)

<b>Six Case Studies showcase the new sophistication and outstanding ROI of VDP campaigns.</b>

If you’re thinking about purchasing this case study collection about variable data printing (VDP), chances are you already have a pretty good idea that VDP can be a mailer’s best friend.

Why?

Personalized mail pieces take care of job number one: get attention. Even better, by using content that is relevant and unique to each prospect, that attention has a much better chance to turn into action than with the traditional direct mail piece.

With the “Variable Data Printing Case Studies” you will get insight on how six companies, including <b>Ivy Bridge College, Hallmark Gold Crown Stores </b>and <b>Club ABC Tours </b>overcame challenging obstacles and found success through advanced VDP solutions.

Here are just a few of the many takeaways you’ll learn:

• How to leverage data
• The importance of data verification
• How to use relevant images to evoke an emotional response
• How to effectively use pURLS to increase response
• What formats are working
• What elements you should test

Today, it’s all about personalized 1-to-1 marketing. The message needs to be relevant. And, the more relevant the message is, the better the response rate.

VDP turns data into dollars!

<b><u>100% Money-Back Guarantee</b></u>
Your order is risk-free. If you are not completely delighted with “Variable Data Printing Case Studies,” notify us within 10 days for a complete credit or refund, no questions asked.

<b><u>About DirectMarketingIQ</b></u>
The Research Division of the Target Publishing Group, DirectMarketingIQ (www.directmarketingiq.com) is the go-to resource for direct marketers. Publishing books, special reports, case studies, and how-to guides, it opens up a new world for those who seek more information, more ideas and more success stories in order to boost their own marketing efforts. DirectMarketingIQ has unparalleled access to direct marketing data – including the world’s most complete library of direct mail as well as promotional emails across hundreds of categories – and proudly produces content from the most experienced editors and practitioners in the industry.

Variable Data Printing Case Studies

(PDF Format) Six Case Studies showcase the new sophistication and outstanding ROI of VDP campaigns. If you’re thinking about purchasing this case study collection about variable data printing (VDP), chances are you already have a pretty good idea that VDP can be a mailer’s best friend. Why? Personalized mail pieces...

ORDER NOW

The Ultimate Guide to Multi-Channel Communications Solutions

The Ultimate Guide to Multi-Channel Communications Solutions is a must-have document for any print or marketing service provider evaluating the variety of emerging multi-channel solutions on the market today. This guide provides a market overview, a discussion on how to choose a multi-channel communication solution, and an in-depth analysis of...

ORDER NOW

MORE ON SHEETFED OFFSET PRINTING >>

FROM THE BOOKSTORE

Designed to supplement press operating manuals and formal apprenticeship programs, the third edition of <i>Sheetfed Offset Press Operating</i> provides both novice and experienced press operators with valuable information to improve productivity and print quality. It combines theoretical and practical how-to information in a single, easy-to-read volume.

Sheetfed Offset Press Operating, 3rd Edition

Designed to supplement press operating manuals and formal apprenticeship programs, the third edition of Sheetfed Offset Press Operating provides both novice and experienced press operators with valuable information to improve productivity and print quality. It combines theoretical and practical how-to information in a single, easy-to-read volume....

ORDER NOW

Lean Printing: Pathway to Success

In today’s competitive environment, it is mandatory for printers to find new ways to reduce costs, waste, and setup time while adding value to the products they offer their customers. By examining proven techniques, Lean Printing: Pathway to Success shows the benefits that come from engaging the entire workforce in...

ORDER NOW

MORE ON WEB OFFSET PRINTING >>

FROM THE BOOKSTORE

Web Offset Press Operating

Designed to supplement press operating manuals and formal apprenticeship programs, the fifth edition of Web Offset Press Operating provides both novice and experienced press operators with valuable information to improve productivity and print quality. It combines theoretical and practical how-to information in a single, easy-to-read volume....

ORDER NOW

An indispensable book, this guide analyzes more than 100 press problems encountered in all areas of web offset printing. In this revision of <i>Solving Web Offset Press Problems</i>, an all-new layout and binding format make help to make this problem-solving guide easier to use in the pressroom.

PIA/GATF Guide to Troubleshooting for the Web Offset Press

An indispensable book, this guide analyzes more than 100 press problems encountered in all areas of web offset printing. In this revision of Solving Web Offset Press Problems, an all-new layout and binding format make help to make this problem-solving guide easier to use in the pressroom....