Special Report: Offset and Beyond -- Adding Value for CustomersApril 2009 By Erik Cagle
• Tony Hsieh, CEO of online footwear giant Zappos, will discuss the role that quality customer service has played in catapulting his company from a $1.6 million concern in 2000 to an $840 million a year powerhouse. He will examine explosive growth for a firm that maintained its culture and small-company feel.
• On the industry supplier end, Gerd Finkbeiner, executive board chairman of manroland, will deliver an entertaining and interesting message that conference attendees will enjoy, according to Garnett.
In his role, Finkbeiner is responsible for directing all aspects of the company’s global operations. He’s also board chairman for the press manufacturer’s North American business unit.
• The printing keynote on tap is Susan Kelly, president and CEO of K/P Corp. in San Ramon, CA. Ever since taking the executive reins at K/P, Kelly has augmented the printer’s customer focus by developing integrated marketing solutions.
“K/P is a wonderful example of a traditional printer that has widened its horizons,” Garnett notes.
• Providing fodder for the brand manager roundup general session are a pair of managers from Heinz North America, Jonathan Bailey and Daniel Sanchez. The duo will conduct a point-counterpoint talk focused on printers working with print buyers and marketing communicators. They will discuss the pros and cons of going beyond the buyer.
• Bruce Biegel, senior managing director for the Winterberry Group, will proctor a panel of two companies (to be named), which have transitioned their businesses beyond traditional printing services.
During the conference, two prestigious industry honors will also be handed down: the winners of the Harry V. Quadracci VISION Award and the Howard Flint Pressroom Manager of the Year. The 2009 recipient names were not available as of press time.
For more information on the conference, contact Laurie Reynolds at (412) 259-1802 or e-mail email@example.com. PI