Printing Impressions

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PRESTONE PRESS -- Leading the Way

August 2001
BY CAROLINE MILLER


In the past two years, Steve Amoroso and his partners at Prestone Press have often taken the road less traveled. It's a philosophy that started when their road led them out of Manhattan and over the Brooklyn Bridge to start Prestone Press in Brooklyn Heights, NY.


Today, this attitude continues to exemplify this $6 million company's commitment to new technology and customer service. It's a commitment that has had a great deal to do with their success, notes Amoroso, Prestone's executive vice president.

Prestone Press was founded two years ago by Robert Adler, a Manhattan-based broker and owner of Prestone Printing. At the time, Adler was ready to cross the divide from broker to full-service printer. However, his expertise lay in the world of print brokering and not with the actual printing.

So, Adler brought on Amoroso and Tommy Politano, executive vice president, from Cedar Graphics. "Robert [Adler] wanted to offer more services instead of just being a broker and a middleman, explains Amoroso. "He was interesting in getting equipment; and Tommy and I always wanted to have our own company. So we put our heads together and came up with Prestone Press."

Joseph Ciaffone, plant manager, and Ira Wechsler, vice president of operations, would also join Prestone Press as partners soon thereafter.

Partners Cross the Bridge
Together the four men, backed by Adler, began to blaze a new trail out of Manhattan and into an up-and-coming area in Brooklyn Heights.

It was a risky decision to open a new commercial printing shop on the other side of the Brooklyn Bridge. Would their clients follow them outside of the city? "It's hard to get people out of Manhattan. You have to come across the bridge. For some people, it's like you are asking them to go to another part of the world," Amoroso chuckles.

Pictured with the Brooklyn Bridge in the

background are: Ira Wechsler, vice president

of operations; Robert Adler, president;

Tommy Politano, executive vice president;

Joseph Ciaffone, plant manager; and

Steve Amoroso, executive vice president.



Still, Amoroso and his partners felt that the benefits far outweighed the risks. "We needed a lot of space, and we really couldn't afford the Manhattan real estate prices. Plus, Manhattan doesn't really want commercial printing and other industrial tenants in the city any more," Amoroso reports. While the availability of space and low rent were attractive to Prestone, Amoroso and his partners knew that they would have to go the extra mile to coax their clients out of Midtown. So they brought in planners and architects to design their new operation.

 

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