Precision Printing — A Family Affair
Customers range from publishers to retailers to wholesale manufacturers, as well as retirement and manufacturing companies. “We focus on market areas that fit our product mix,” says Michael Leaventon. “We serve clients mostly in the Ohio area, but also in Illinois, Wisconsin, New York and Florida.”
Leaventon admits that 2003 was a “very, very tough” year for Precision Printing, as well as for the rest of the printing industry.
Even so, Precision was able to continue on track by downsizing. It sold a few of its older presses, cutters and folders, better utilized existing assets and lowered overhead by eliminating some staff and management positions.
Because of these moves, the company was still able to invest in upgraded software and new machinery. As early adopters of direct-to-plate and fully imposed film in the early 1990s, Precision Printing is “always looking to invest in new technology,” according to Leaventon. Most of its new equipment this past year came in the form of software upgrades from Quark and Adobe, as well as finishing and mailing equipment to boost productivity.
“We also invest a lot of money on education for our machine operators,” adds Leaventon. Precision Printing invested in training its employees by hiring a Komori trainer for its press operators, resulting in better efficiencies and to reiterate the policy of devotion between the owners and staff. In addition, funds were allocated for an eight-session course on how to effectively sell value-added services.
For the past 14 years, Precision Printing has offered value-added, monthly seminars for its customers, held the third Wednesday of the month at the Columbus plant and the third Thursday of the month at the Brecksville plant. “We bring in an outside speaker and cover topics like direct mail, sales training and effective press approvals,” reports Leaventon. “We usually have about 20 to 30 people for each session, with 50 percent being existing clients and 50 percent being prospects.”