PragmatIC Delivers Greeting Cards with Printed Electronics for Tigerprint

PragmatIC greeting card prototype with dynamic flashing animation. (Double click image to enlarge.)

CAMBRIDGE, U.K.—July 1, 2011—PragmatIC Printing Ltd, a pioneer in imprinted logic circuits, has announced the completion of prototype printed electronic greeting cards for Hallmark subsidiary Tigerprint Ltd.

The £300,000 project was supported by grant funding from The Northern Way, a joint initiative between the three northern U.K. Regional Development Agencies.

The prototypes demonstrate the ability to create a dynamic flashing animation by “printing” transistor logic circuits on flexible substrates that are integrated into conventional greeting cards alongside other printed electronics technologies (such as conductive inks and thin film batteries). This effect is achieved without materially increasing the thickness of the card, and without the complicated assembly required for greeting cards employing conventional electronics.

“The PragmatIC team have clearly delivered a compelling product concept based on its unique approach to printed logic. We look forward to seeing these and other innovative product concepts become a commercial reality,” said Mark Boyden, technical manager at Tigerprint.

Scott White, CEO of PragmatIC Printing, commented, “This success validates our approach of working closely with customers to apply novel printed electronics technologies to proven, real-world applications.”

About PragmatIC Printing
PragmatIC Printing enables printed logic circuits that introduce intelligence and interactivity into a wide range of products and applications, in form factors that are not possible using silicon chips. In 2010, PragmatIC acquired the printed electronics business of Nano ePrint Ltd, including its patented technology for planar nano-electronic devices that can uniquely be fabricated in a single layer of semiconductor via single-step imprint patterning. PragmatIC has extended this proven imprinting process to allow a full range of device and circuit architectures to be printed in transparent, flexible semiconductors at micron and sub-micron scale. For further information, visit

About Tigerprint
Formed in 1996, Tigerprint is a subsidiary company of Hallmark Cards (UK). Tigerprint has a strong reputation for leading edge design and innovation, producing a wide range of products including greeting cards, gifting stationery, games and children’s puzzles. For more information please visit

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