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Postcard Services Launches On-Demand Direct Mail Service

April 3, 2012
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TAMPA, FL— April 3, 2011—Postcard Services has launched DirectMailManager.com, an industry first marketing concept. This new and complete, software-as-a-service (SaaS) integrated Web-print-mail system makes direct mail simple. Users can upload their artwork—or choose from hundreds of professional designs—import their own data or purchase a targeted list and then launch a direct mail campaign, all from one, easy-to-use set of tools.

“Targeted and relevant direct mail marketing has never been easier, or produced a better result,” says Newell White, Postcard Services president and CEO. “Until now, only our large insurance, cable, telecommunications and marketing customers had access to this suite of powerful, automated direct mail tools, such as A/B market testing, ROI reports, QR codes, mobile media and USPS delivery tracking of each mail piece.

“Now, all businesses have the opportunity to use these tools. DirectMailManager.com lets our customers profit from direct mail’s dramatically higher 79 percent open rates. They can convert more leads to orders, and better retain their existing customers’ loyalty,” adds White.

Campaigns can consist of one reminder card or 2,000 lead follow-up offers. Either way, the price is extremely affordable and the results are trackable. The highest quality, full-color, UV coated postcards are printed and mailed, First Class, within 48 hours. Integrations to popular SaaS providers allows for simple list importing and advanced marketing reporting that provides in-depth direct mail campaign analysis.

“We have given all the power to every business marketer.” says Adam White, Postcard Services CTO. “DirectMailManager.com gives users the flexibility of email-style prospecting and lead follow-up, but with the high 3.99-percent response rates of quality direct mail. We are integrating major CRM, financial and e-commerce software applications directly into the system. This removes the access barrier between software systems, and with the DirectMailManager.com reporting tools, users can quickly analyze results”.

About Postcard Services
Since 2003, Postcard Services, a direct mailer and software development company, has been dedicated to creating tools that empower businesses of all sizes to create quality direct mail programs, without the expense of hiring multiple agencies. The company’s retail division serves over 35,000 customers nationwide. The corporate division provides an array of automated private label and other solutions for franchises, contact/call centers, and businesses with repeat direct mail needs.

Source: Postcard Services.

 
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