Post-Holiday ‘Loading’ Makes Digital Books Top Format Choice in February
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This one-month surge is primarily attributed to a high level of post-holiday e-Book buying, or “loading,” by consumers who received e-Reader devices as gifts. Experts note that the expanded selection of e-Readers introduced for the holidays and the broader availability of titles are factors.
Additionally, trade publishing houses cite e-Books as generating fresh consumer interest in—and new revenue streams for—“backlist” titles, books that have been in print for at least a year. Many publishers report that e-Book readers who enjoy a newly-released book will frequently buy an author’s full backlist.
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