PRINT 13: Mood: A Breath of Fresh Air

Together, PRINT 13 and co-located CPP EXPO drew 24,695 participants to Chicago.

PRINT 13 hosted nearly 700 exhibitors.

A record-breaking 67 co-located conferences, meetings and events took place in conjunction with PRINT 13, providing more opportunities for networking.

“It was fantastic,” Hudson says. “I’m trying to help my full management team understand our new collaborative direction, which is a significant change for the company. Industry events we attended (at night) after the show also provided some team-building opportunities. It was great to expose everyone to the full range of vendors inside and outside their specific domains.

“We held a few meetings before the show, to make sure everyone had a sense of why we were all going and what we were hoping accomplish. Sometimes, at a trade show you can walk around and get befuddled. So, we specifically talked to each department, about what kinds of things they should look for in terms of the executive team’s vision. We also wanted them to take some time to wander around parts of the floor that were not specific to their department.”

Hudson Printing was quite active at the show, putting the finishing touches on a pair of acquisitions: a new HP T-series continuous-feed inkjet press and a Standard Horizon StitchLiner 5500 saddlestitching system (along with inspection accessories).

Since the web press was essentially obtained prior to the show, the focus was on finding finishing gear in the 30˝ inkjet web space. Standard Finishing represented a new vendor for Hudson Printing, and the chief exec sees the importance of meeting representatives face-to-face in order to build and cultivate these relationships. HP helped introduce Hudson and his crew to the finishing partners that it felt addressed the printer’s needs.

“Face-to-face events are still important for awareness and networking,” Hudson adds. “We see significant opportunities in the market right now, and this show provides the opportunities to meet the right vendors, make the proper connections and to network, which helps you be able to make smart investment decisions to capture those opportunities.”

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