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Popular Figure Has His Own Figurines —Cagle

October 2006

Now that Hamlin is vying for the title, FedEx/Kinko’s should start to see some return on its investment. NASCAR fans are notorious for allegiance toward their favorite driver’s sponsors, to the point of buying every product that supports their driver. Maybe the greater printing industry can back racers that readily identified with the company, geographically or culturally. Perhaps Quebecor World or Transcontinental could support Canadian driver Ron Fellows. Or maybe Bob Burton and Cenveo could sponsor someone who represents Burton’s relentless, hard-charging tactics; a driver who is accused of being ruthless and doing whatever it takes to win, which he does frequently.

Unfortunately for Burton, Home Depot sponsors Tony Stewart.

ON THE ROAD AGAIN: Speaking of aggressive driving, so help me, if one more delivery truck cuts me off on the Ben Franklin Bridge (which connects Camden, NJ, and Philadelphia) I’m going to find that old black and battered 1978 Ford Granada that I owned in college, paint a yellow smiley face on its hood, and then drive into work with reckless impunity. But before I ‘trade paint,’ I’ll make sure to have the name of a certain supplier stenciled on the doors. I won’t name names, but let’s just say there are some Xs involved.

I don’t think it’s problematic of the printing industry. Delivery trucks, in general, are all over the road. Regardless of whether a human kidney is being rushed for a transplant, or fountain solution is bound for Lito’s Litho, priority is always high.

But we’re not without sympathy for these devils. A recent AP story pointed out that commercial delivery trucks rack up an average of 7,000 parking tickets a day in New York City and must dole out a staggering $102 million in fines. UPS is the Big Apple’s best customer, having forked over $18.7 million in parking violations last year. FedEx came in second with $8.2 million.

That these delivery companies have to pay such exorbitant fines is ridiculous. Loading zones and available parking spaces do not exist in NYC, but businesses do. It amounts to the city of New York extorting the delivery sector in order to do business there. The shakedown may not register on the radar screen of a UPS or FedEx, but you get the sense that it can be impacting small businesses that deliver foodstuffs or other consumables.

The nerdy part of me that rails for justice and vindication wishes the large, corporate delivery community would unite and boycott all New York City deliveries until the city capitulates. After only one day, pressure on City Hall would be unbearable. The mayor would cave. No more tickets for reasonable delivery times. OK, back to reality.

ERIK CAGLE
 

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