PODi's AppForum Keynotes Focus on Digital Print Innovation for Growth
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• Rab Govil, president of Caslon, a PODi Affiliate, reveals the potential for digital print in the healthcare arena and explains what attendees will need to know to compete successfully.
“The challenge print and marketing service providers face in 2010 is harnessing new technologies to create better marketing results for clients, provide more profitable solutions-driven applications and grow their digital print volumes,” said David Erlandson, Caslon general manager and AppForum organizer. “Our keynote speakers are already out there doing this – some with cool, out-of-the-box thinking, others with a keen understanding of the market and the ability to find growth opportunities in unexpected places.”
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