PODi’s AppForum to Explore Print-on-Demand Strategies for Business Growth

ROCHESTER, NY—Dec. 15, 2010—PODi, the Digital Printing Initiative, leads the way in providing innovative business strategies and support for every company that uses digital printing or owns a digital printing press. The AppForum digital printing and direct marketing conference—Jan. 31 – Feb. 2, 2011, at the Mirage Hotel in Las Vegas—helps companies beat the commodity trap and increase profits. One of the major focuses this year is the opportunity digital printing creates for companies who develop print-on-demand solutions.

An alternative to the marketing service provider (MSP) business model, which will also be showcased at the conference, a successful print-on-demand (POD) strategy addresses declining print volumes, overcapacity and price competition with digital printing solutions that give customers what they need, when they need it, at a lower cost.

Says Caslon General Manager David Erlandson, “POD puts the customer in control. Simple, online ordering and collateral management eliminate inventory and waste. It’s more than just short-run printing; it’s a new way of doing business. Our attendees will learn how to minimize risk and speed up their own POD transformation.”

• Mimeo.com is experiencing tremendous growth with groundbreaking POD and web-to-print solutions, and Mimeo’s VP of Strategy, Charlie Corr, will be an AppForum Keynote Speaker. “The leading innovators in our industry come to AppForum,” he says. “I think this audience will be very interested in the latest market forecasts on POD. I’m looking forward to meeting them, and sharing some great case studies and my own experience with developing killer apps for print-on-demand.”

• Consolidated Graphics is one of the largest printing companies in the US, but as a collection of over 70 individual businesses, they have a unique perspective on the challenge of Print-on-Demand. CGX VP Cliff Hollingsworth will speak on the business culture and mindset required to deliver POD solutions

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