PODi Releases its 2011 Digital Printing Case Study Update
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ROCHESTER, NY—Feb. 22, 2011—PODi, the Digital Printing Initiative, has published its “2011 Digital Printing Case Study Collection,” which features 27 new case studies that cover eight vertical markets and bring the database total to more than 450. They highlight the expanding importance of relevant cross-media marketing, with improved results driven by integrating digital print, social media, mobile, email, and online channels.
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