PODi Releases its 2011 Digital Printing Case Study Update
ROCHESTER, NY—Feb. 22, 2011—PODi, the Digital Printing Initiative, has published its “2011 Digital Printing Case Study Collection,” which features 27 new case studies that cover eight vertical markets and bring the database total to more than 450. They highlight the expanding importance of relevant cross-media marketing, with improved results driven by integrating digital print, social media, mobile, email, and online channels.
“There are a number of new studies featuring mobile messaging and mobile apps, combining with digital printing,” said Christine DeLooze, Caslon’s content director. “Oakland University is using Microsoft Tags and text messaging. Pickfliks is helping consumers order and print photobooks from their iPhones with a special app. Many organizations, from government entities like the Arkansas Department of Human Services, to service providers, like Progressive Communications, are leveraging QR codes as a tool to generate response.”
Social media is also enjoying strong representation in the collection, with new case studies from Rosemont College, Elizabethtown College, DaVinci’s Restaurant, and Stein Mart, along with one from 2011 Best Practice Award Winner Chick-fil-A.
Web-to-print and collateral management solutions continue to be a source of innovation, as demonstrated in several case studies for Coldwell Banker, Dermalogica, and Best Practice Award Winner Mercury Marine.
Other exceptional case studies utilizing digital printing came from well-known brands, including JDB Fine Hotels and Resorts, Fantastic Sams, Renaissance Insurance, Loyola University, and the Beauty Systems Group.
PODi’s Digital Printing Case Study Database is the only resource of its kind for the digital print marketplace. Case studies are essential resources for progressive printing and marketing solutions businesses and for their clients. “Simply put, case studies prove that digital print solutions work,” says DeLooze. “For marketers, they’re a great way to connect with knowledgeable partners and see the latest in relevant marketing. For service providers, they are a way to prove the value of digital print solutions even if the company hasn’t yet had an opportunity to build a similar campaign.”