PODi Issues Call for Digital Print Case Study Entries

ROCHESTER, NY—May 6, 2009—PODi, the Digital Printing Initiative, announces the call for entries for the Digital Print Case Study Collection. Every year, dozens of the most innovative examples of digital print from around the globe are chosen for this prestigious compilation. As part of PODi’s continuing effort to help service providers boost exposure in the marketplace and expand their businesses, this competition is open to all – PODi members and non-members. Published case study submitters will also receive PODi’s new Self Promotion Package, and will be entered in the annual contest for the influential PODi Best Practices Awards.

PODi case studies are an effective, free way for companies to establish themselves as digital print experts and raise their company profiles in the industry. “The case studies built our company’s reputation and drove new business for us,” says Christopher DeSantis, president of RI Communications Group. RI Communications Group has had four case studies published by PODi and three have received a PODi Best Practices Award.

To help marketing and print service providers leverage their success and increase their visibility, PODi has developed a new Self Promotion Package which will be awarded to all companies with published case studies. The package includes a press release featuring the company to be sent to their local media by PODi, sample announcement copy, graphic icons for use in emails and on Web sites, and a press release template for the company’s own use. Published companies will be invited to participate in the case study display at PODi’s annual AppForum, an event attended by hundreds of industry leaders.

In addition, companies with published case studies will receive access to PODi’s highly acclaimed Response Rate Report to use as an incentive in their own self promotional efforts. Marketers and potential clients find this report’s guidelines invaluable for estimating response rates when developing relevant and personalized marketing campaigns. Service providers can boost response rates in lead generation programs by motivating customers with this report.

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