PODi 2013 Best Practices in Digital Printing Award Winners Announced

ROCHESTER, NY—Jan. 9, 2013—PODi, the Digital Printing Initiative, has announced the 2013 winners of the PODi Best Practices Awards for digital printing case studies. These prestigious awards recognize outstanding examples of cross-media and relevant direct-marketing campaigns, self-promotion programs and communication applications successfully re-engineered for effectiveness and efficiency, all featuring the power and versatility of digital print.

This year, in addition to the three Best Practice Awards and honorary mentions, a special merit award recognizes an outstanding digital print solution. Winners will receive their awards and present an inside look at their winning applications at the annual AppForum digital printing and direct marketing conference, to be held on Jan. 28-30 at Planet Hollywood in Las Vegas.

PODi accepts case studies for the Best Practices Award competition throughout the year, and entries are judged on a combination of criteria, including pre-defined goals and measured results, value proposition, increased effectiveness, improved output and process, relevance, creativity and innovation.

Best Practices Winner: Direct Marketing Category
Lyon College and CustomXM – “Lyon College Uses Cross-Media to Drive Applications”

Like many small, private colleges, Lyon College was challenged with recruiting new students. This cross-media campaign incorporated direct mail, personalized landing pages, email and augmented reality. Within just four months of program’s launch, total applications received by Lyon exceeded the total number of applications received during its best recruitment year on record.

“College recruitment is always going to be a challenge, especially for the smaller liberal arts colleges like Lyon College. But having the tools in place to launch, manage, integrate and measure a complete recruiting campaign gives us a distinct advantage,””says David Heringer, vice president for Administration at Lyon. “Combine that with the fact that we were able to showcase our campus with more personalized and engaged marketing efforts, our overall results today have exceeded our expectations.”