PODi 2013 Best Practices in Digital Printing Award Winners Announced
CustomXM President Paul Strack adds, “We knew that Lyon College had a unique story to tell to its prospective students, and we were excited that they took this next step to utilize a complete integrated approach in sharing it. We are proud to share in this success with Lyon College, and we are honored to receive the 2013 PODi Best Practices Award with them in recognition of this achievement.”
Honorable Mention: Colruyt, Symeta – “Retail Superstore Colruyt Makes Customer Promotions More Relevant”
Best Practices Winner: Workflow Automation Category
Manulife Financial Affinity Markets and Distributech Inc. – “Manulife Financial Moves to On-Demand Enrollment Kit Fulfillment”
Manulife Financial mails enrollment kits to prospects who visit its website or respond to a marketing campaign. Traditionally, these kits had a standard format with limited personalization and included about 10 pre-printed components, chosen from 2,500 potential SKUs, making fulfillment a complex nightmare. Its new solution has decreased costs by 22 precent while enabling same-day fulfillment on relevant, highly personalized orders and eliminating inventory management issues.
“Transforming the enrollment kits to an on-demand workflow has enabled Manulife Financial to deliver a professional and relevant communication to their Affinity Market members in a streamlined process and at a reduced cost. The flexibility of updating various components of the kit versions without any risk of obsolescence has resulted in substantial savings,” says Distributech account manager, Robin Taylor.
“It was a pleasure working with Manulife Financial on this transformation and Distributech is pleased to have been awarded the 2013 Best Practices Award in the Workflow Automation category for the ‘Manulife Financial Moves to On-Demand Enrollment Kit Fulfillment’ solution,” added Taylor
Honorable Mention: Fox Valley Technical College, Fox Valley Printing Services (in-plant) – “Fox Valley College Improves Cycle Time and Services”
Best Practices Winner: Self-Promotion Category
The Standard Group – “The Standard Group Holiday Promotion Creates an Interactive Marketing Experience”