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PODi 2013 Best Practices in Digital Printing Award Winners Announced

January 9, 2013

Best Practices Winner: Workflow Automation Category
Manulife Financial Affinity Markets and Distributech Inc. – “Manulife Financial Moves to On-Demand Enrollment Kit Fulfillment”

Manulife Financial mails enrollment kits to prospects who visit its website or respond to a marketing campaign. Traditionally, these kits had a standard format with limited personalization and included about 10 pre-printed components, chosen from 2,500 potential SKUs, making fulfillment a complex nightmare. Its new solution has decreased costs by 22 precent while enabling same-day fulfillment on relevant, highly personalized orders and eliminating inventory management issues.

“Transforming the enrollment kits to an on-demand workflow has enabled Manulife Financial to deliver a professional and relevant communication to their Affinity Market members in a streamlined process and at a reduced cost. The flexibility of updating various components of the kit versions without any risk of obsolescence has resulted in substantial savings,” says Distributech account manager, Robin Taylor.

“It was a pleasure working with Manulife Financial on this transformation and Distributech is pleased to have been awarded the 2013 Best Practices Award in the Workflow Automation category for the ‘Manulife Financial Moves to On-Demand Enrollment Kit Fulfillment' solution,” added Taylor

Honorable Mention:
Fox Valley Technical College, Fox Valley Printing Services (in-plant) – “Fox Valley College Improves Cycle Time and Services”

Best Practices Winner: Self-Promotion Category
The Standard Group – “The Standard Group Holiday Promotion Creates an Interactive Marketing Experience”

The Standard Group’s goodwill holiday promotion included over a dozen personalized elements and drove recipients to personalized landing pages that resized depending on the visitor's viewing device. Visitors could choose a favorite charity, take a fun quiz, order a custom calendar, have a chance to win $100, and share on social media. The Standard Group was rewarded with an almost 20-percent response rate and numerous inquiries about creating similar campaigns.

“Our primary goal was to simplify charity giving for our customers and to bring awareness to the nine wonderful local charities,” says CEO Scott Vaughn. “We were happy that so many people took the time to give back. This pinnacle industry award is a testament to our cross media team's talent in delivering integrated and personalized communication across multiple channels and in driving engagement.”

Tom Veitch, president of digital at The Standard Group, adds, “We see communication becoming more ubiquitous, variable and trans-promotional. For our self-promotional piece, consisting of direct mail, email, social, mobile and Web, to make such an impact on our customers and now our peers is the ultimate recognition and reward.”

Honorable Mention: APi-Marketing – “APi-Marketing Successfully Rebrands Business”

Outstanding Solution Merit Award
Hallmark Digital and MSP – “Hallmark Digital Utilizes Automated Workflow to Deliver On-Demand Personalized Greeting Products”

Hallmark is an iconic brand that makes the world a more caring place by helping people make meaningful connections with others. Since 2008, Mailing Services of Pittsburgh (MSP) has built an impeccable reputation as a valued partner by creating and delivering a proprietary workflow that seamlessly receives, prints, finishes, fulfills and ships/mails thousands of Hallmark products every day direct to consumers.

“‘When You Care Enough To Send The Very Best’ is an ambitious brand promise for a partner to meet,” notes Mary Hobbs, supply chain manager, Hallmark Digital. “MSP’s workflow has delivered a documented success rate of 99.9 precent product quality and on-time delivery, which exceeds our stringent production expectations.”

“Our entire organization prides itself on the work we produce for Hallmark,” adds Chris Wright, director of Digital Solutions, MSP. “We are very proud to receive the 2013 PODi Outstanding Solution Award and we thank Mary Hobbs and the entire Hallmark Digital team for their guidance and collaboration to make this workflow an unparalleled success.”

The first edition of 2013 PODi case studies, including all the award winners, has recently been added to the Case Study Database. These 24 case studies cover ten vertical markets and nine different business applications. The second edition will be published this spring.

The PODi Case Study Database is the only collection of its kind for the digital print marketplace. Access to over 500 case studies and reports is free to PODi members at

PODi’s 2013 AppForum (Jan. 28-30) is a three-day educational digital printing conference, featuring over 50 sessions, keynote presentations by top innovators, a full day of Pre-Conference Intensives, networking opportunities and a Vendor Fair. Tracks include Business Growth Strategies, Cross-Media Solutions, Digital Solutions, Emerging Technologies, and Innovative Packaging. For more information on the 2013 AppForum, visit

About PODi
PODi is a global, vendor neutral industry initiative with hundreds of member companies, including Executive Board members EFI, HP and Xerox. The organization drives demand for marketing applications powered by digital print & helps members build successful digital print businesses

About Caslon
Caslon helps companies leverage digital media and technologies, especially relevant direct mail and digital printing. Caslon generates industry research, creates content, tools, and business resources for solutions providers along with the ENGAGE content marketing toolset and other web services. Caslon is the management company of PODi and produces the annual PODi AppForum.

Source: PODi.


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