PODi 2011 Best Practices Award Winners AnnouncedJanuary 4, 2011
“Having the ability to offer stronger, more effective creative has given our dealer network the opportunity to build their own communications programs, while allowing Mercury Marine to maintain and manage brand integrity,” says Jon Mathews, Global Brand Manager for Mercury Marine. ”Dealer involvement has been amazing.”
Pinpoint-360 Principal, Bob Purtell says, “Our Web-to-print platform, Pinpoint Direct was developed to provide clients with multi-channeled marketing solutions that exceed their expectations. We’re proud to receive the PODi Best Practices Award, and we thank Mercury Marine for their vision and collaborative efforts on this program.”
Honorable Mention: Dermalogica SA and Remata Communications — “Dermalogica Supports Stockists with Web-to-Print Solution”
Best Practices Winner: Self-Promotion Category
Boelte-Hall — “Boelte-Hall Drives Customer Leads”
The great thing about this cross-media self-promotion program is how easily it can translate into a similar campaign for Boelte-Hall’s corporate customers. The clever demonstration of cross-channel marketing tools, like direct mail, surveys, personalized URLs and e-mail, used together to drive traffic to a trade show booth, is a winning concept. This program also clearly shows the importance of an outstanding offer. The architecture, execution, and results (over 12 percent response rate and 25 hot leads) combined to make this campaign a winner.
Boelte-Hall CEO, Steve Hall says, “This award validates a lot of hard work by Boelte-Hall folks who continuously stretch themselves to find new ways to help customers reach their audience. In this case, we were our own customer and we proved cross-media marketing even works for us! It is an honor to have our work recognized by a cutting edge organization like PODi.”
Honorable Mention: AlphaGraphics Cary — “AlphaGraphics Wins the Day with Super Heroes Campaign”
PODi accepts case studies for the Best Practices Award competition throughout the year, and entries are judged on a combination of criteria, including measured results, value proposition, functionality, scalability, relevance, creativity and innovation. The 2011 Panel of distinguished judges:
• Howie Fenton, Senior Technical Consultant, NAPL.
• Dr. John Leininger, Professor Department of Graphic Communications, Clemson University.
• Cary Sherburne, journalist, author, marketing consultant, and WhatTheyThink Senior Editor.
• Jim Olsen, President, Imagination Ink.
The first edition of 2011 PODi case studies, including all the award winners, has recently been added to the Case Study Database. These 27 case studies cover eight vertical markets and four different business applications. The second edition will be published this spring. The PODi Case Study Database is the only collection of its kind for the digital print marketplace. Access to over 450 case studies and reports is free to PODi members at www.podi.org.
Submit your case study for 2012 Best Practice Awards. For more information or to register for the 2011 AppForum, visit www.appforum.org.
About the AppForum
The annual three-day AppForum is the only industry conference dedicated exclusively to marketing applications powered by digital print, with a truly independent, vendor-neutral, unbiased agenda. All of PODi’s extensive research, resources, industry contacts, and expertise come together once a year to make the AppForum the cornerstone of what’s new and what’s next in digital applications.
Print service providers and marketing experts learn the latest trends in one-to-one and relevant marketing, new profitable applications, and sales strategies. Thought-provoking sessions tackle a wide variety of application technologies. The diverse audience of printing and marketing professionals, end users, technology experts and others make the AppForum a dynamic networking opportunity.
PODi (www.podi.org) is a vendor neutral industry initiative with hundreds of member companies, including Executive Board members EFI, HP, Pitney Bowes and Xerox. The organization’s goal is to drive demand for marketing applications powered by digital print & help members build successful digital print businesses.
Caslon (www.caslon.net) helps companies leverage rapidly advancing digital technologies, especially digital printing. Since 1998, Caslon has been the international Affiliate of PODi, the Digital Printing Initiative. Caslon provides top-level services for the PODi organization, including managing the annual PODi AppForum.
Source: Press release.