PODi 2011 Best Practices Award Winners Announced
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Best Practices Winner: Direct Marketing Category
Chick-fil-A and Dukky — “Chick-fil-A Increases Store Traffic”
An impressive example of a fully integrated multichannel direct marketing campaign with viral components that upped visit rates to over 279 percent and response rates to 120.6 percent easily took top honors in its category.
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