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PODi 2011 Best Practices Award Winners Announced

January 4, 2011
ROCHESTER, NY—Jan. 4, 2011—PODi, the Digital Printing Initiative, has announced the 2011 winners of the PODi Best Practices Awards for digital printing. These prestigious awards recognize outstanding examples of digital printing and relevant marketing strategies.

The winners will present their campaigns and receive their awards at the AppForum digital printing and direct marketing conference,  Jan. 31 – Feb. 2, 2011 at the Mirage Hotel in Las Vegas. AppForum attendees will enjoy a detailed look at the applications and a chance to hear the inside stories.

Best Practices Winner: Direct Marketing Category
Chick-fil-A and Dukky — “Chick-fil-A Increases Store Traffic”

An impressive example of a fully integrated multichannel direct marketing campaign with viral components that upped visit rates to over 279 percent and response rates to 120.6 percent easily took top honors in its category.

The Chick-fil-A program featured direct mail postcards that drove recipients to personalized landing pages where they answered survey questions and activated coupons. They could then enter a sweepstakes by sharing the offer with friends through social networks, email, and SMS. This campaign provided a wealth of information to Chick-fil-A about their customers, including what media channels they use.

“Dukky is proud to work with clients like Chick-fil-A who are looking for innovative and interactive solutions in their marketing. Our ability to challenge standard response rates and outcomes by capturing the power of word-of-mouth marketing through Viral Peer Sharing is redefining expectations in our clients' campaigns,” says Renee Hall, Dukky’s VP of Business Development. “To be recognized by such a prestigious organization as PODi due to the response and redemption rates our platform allows is an honor for both Dukky and our clients.”

Honorable Mentions (tie):
• Rosemont College, Pacesetter Enterprises, and Digital Innovations Group — “Rosemont College Increases Fund Donations”
• Oakland University and SugarBush Media Solutions — “Oakland Univ. Promotes Summer Program with Comprehensive Cross-Media Campaign”

Best Practices Winner: Marketing Resource Center Category
Mercury Marine and Pinpoint-360 — “Mercury Online Marketing Dealer Network Solution”

Marketing portals continue to be a vital solution for controlling brand and producing collateral materials for local and regional dealers or franchisees. This solution, which services 4,500 Mercury marine engine dealers, a participation rate of over 77 percent, is a prime example of the stunning results a well-designed portal can achieve. With the Mercury Online Marketing portal, dealers can now select and customize numerous marketing products including print ads, direct mail postcards, sale sheets, billboards, and more.


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