Plenty of News From Seybold SF

SAN FRANCISCO—Seybold San Francisco was just what the industry expected: A hearty serving of alphabet soup with discussions on PDF, XML and ICC proliferating the conference halls as well as the trade show floor.

Seybold also delivered new launches of color management and digital asset manipulation software, digital file delivery alternatives and Internet design tools, and—what else?—an entertaining keynote from Apple’s very own Steve Jobs, jeans and all.

Technological wizardry from Adobe Systems, Apple Computer, Bitstream, Creo, Epson, Hewlett-Packard, IBM, Intel, Markzware, Microsoft, Quark (yes, Quark; just Quark, not Adobe’s new parent), Pantone, Silicon Graphics, WAM!NET, Xerox, X-Rite and more cast the spotlight on virtually ever area of data creation, manipulation and containment.

For those of you who chose to stay home for this Golden Gate performance, here are some highlights:

Inso Enters Asset Management Game By Acquiring Archetype
Although it seems as though it was only yesterday that Bitstream purchased the makers of MediaBank, the Archetype-born technology, once again, has undergone a transfer, this time to Inso.

Announced at Seybold San Francisco, Inso has acquired the MediaBank media asset management system, InterSep product lines and related technologies from Bitstream for $12 million in cash. Paul Trevithick, founder and visionary of Archetype and more recently the vice president of marketing and CTO of Bitstream, is now president of Bitstream.

The acquisition will complement Inso’s electronic publishing platform and will subsequently become a component in Inso’s media-independent publishing solution.

With the acquisition of MediaBank by Inso, approximately 30 employees of Bitstream’s Archetype Applications Division will join Inso at its Boston headquarters. Currently, the personnel are based at Bitstream’s office in Cambridge, MA.

In related news, Inso and Bitstream have entered into a technology licensing agreement, under which Bitstream will license Inso its forthcoming PageFlex client/ server software application. PageFlex enables the design and production of documents for one-to-one information publishing.

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