Printing Impressions

You will be automatically redirected to piworld in 20 seconds.
Skip this advertisement.

Advertisement
Advertisement
 
 

Pitney Bowes Signs Up 30 Large-Volume Mailers for Its Volly Digital Delivery Service

December 1, 2011
STAMFORD, CT—Dec. 1, 2011—Pitney Bowes has signed 30 strategic alliance agreements with large third-party mailers for its Volly secure digital delivery service. The signed agreements are with large-volume mailers and service bureaus that represent more than 4,000 companies and consumer brands. Together, these mailers send out nearly six billion mail pieces annually for their customers.
 
“Density is key, and relationships with high-volume mailers and service bureaus will be the fastest route to achieving it,” stated Matt Swain, associate director, Document Outsourcing, InfoTrends. “Pitney Bowes is doing a great job of leveraging its extensive relationships with high-volume mailers across the United States to help reach the density necessary to make Volly an attractive consumer destination.”
 
“Building density to create an experience that consumers really use and depend on can only be done with trust—trust not only between solution provider and mailer, but also trust between consumer and mailer,” explained Chuck Cordray, president, Volly, Pitney Bowes. “The Volly secure digital delivery system was purposefully designed so that it supports the mailer’s brand while offering a new, powerful channel for customer communications. Brands control their messaging, and consumers control their chosen senders, creating a powerful, interactive marketplace.”
 
The Volly secure digital delivery service is a cloud-based digital mail communications platform that will empower consumers to receive, view, organize and manage bills, statements, direct marketing, catalogs, coupons and other content from multiple providers using a single application. It is an opt-in, consumer-focused consolidation service that also includes online bill pay, and will be made available at no cost to U.S. consumers.

About Pitney Bowes

Delivering more than 90 years of innovation, Pitney Bowes provides software, hardware and services that integrate physical and digital communications channels. Long known for making its customers more productive, Pitney Bowes is increasingly helping other companies grow their business through advanced customer communications management. Pitney Bowes is a $5.4 billion company and employs 30,000 worldwide.

Source: Pitney Bowes.
 

Companies Mentioned:

SPONSORED CONTENT

MORE ON MAILING/POSTAL >>

FROM THE BOOKSTORE

Your everything-you-need-to-know guide to personalized URLs, including: <b>Best Practices </b> on why they work, campaign strategy, multichannel creative, analytics, and <b>10 Case Studies</b> PURLs for Profit

Your everything-you-need-to-know guide to personalized URLs, including: Best Practices on why they work, campaign strategy, multichannel creative, analytics, and 10 Case Studies...

ORDER NOW

(PDF Format)

<b>Six Case Studies showcase the new sophistication and outstanding ROI of VDP campaigns.</b> 

If you’re thinking about purchasing this case study collection about variable data printing (VDP), chances are you already have a pretty good idea that VDP can be a mailer’s best friend.

Why? 

Personalized mail pieces take care of job number one: get attention. Even better, by using content that is relevant and unique to each prospect, that attention has a much better chance to turn into action than with the traditional direct mail piece. 

With the “Variable Data Printing Case Studies” you will get insight on how six companies, including <b>Ivy Bridge College, Hallmark Gold Crown Stores </b>and <b>Club ABC Tours </b>overcame challenging obstacles and found success through advanced VDP solutions. 

Here are just a few of the many takeaways you’ll learn: 

•       How to leverage data
•	The importance of data verification
•	How to use relevant images to evoke an emotional response
•	How to effectively use pURLS to increase response
•	What formats are working
•	What elements you should test

Today, it’s all about personalized 1-to-1 marketing.  The message needs to be relevant.  And, the more relevant the message is, the better the response rate.

VDP turns data into dollars! 

<b><u>100% Money-Back Guarantee</b></u>
Your order is risk-free. If you are not completely delighted with “Variable Data Printing Case Studies,” notify us within 10 days for a complete credit or refund, no questions asked.

<b><u>About DirectMarketingIQ</b></u>
The Research Division of the Target Publishing Group, DirectMarketingIQ (www.directmarketingiq.com) is the go-to resource for direct marketers. Publishing books, special reports, case studies, and how-to guides, it opens up a new world for those who seek more information, more ideas and more success stories in order to boost their own marketing efforts. DirectMarketingIQ has unparalleled access to direct marketing data – including the world’s most complete library of direct mail as well as promotional emails across hundreds of categories – and proudly produces content from the most experienced editors and practitioners in the industry. Variable Data Printing Case Studies

(PDF Format) Six Case Studies showcase the new sophistication and outstanding ROI of VDP campaigns. If you’re thinking about purchasing this case study collection about variable data printing (VDP), chances are you already have a pretty good idea that VDP can be a mailer’s best friend. Why? Personalized mail pieces...

ORDER NOW

 

COMMENTS

Click here to leave a comment...
Comment *
Most Recent Comments: