Pitney Bowes Sessions at GraphExpo 2008
October 2008
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STAMFORD, CT--10/22/08--Pitney Bowes Inc. (NYSE: PBI), the world's leading mailstream technology firm, today announced four strategic sessions featuring Pitney Bowes mailstream experts. Each session is designed to guide mailers to a more profitable future during these challenging economic times.
"Printers and mailers have traditionally focused on productivity and cost efficiencies," said Patrick Brand, President, Pitney Bowes Document Messaging Technologies. "Today, more than ever, they are also looking for expansion opportunities that can help their customers deliver ROI very quickly. We have a lot to show them during GraphExpo 2008 at Booth 2263."
The four sessions featuring Pitney Bowes experts are:
A Practical Roadmap to More Relevant Communications
with Bernard Gracy, Pitney Bowes Vice President,
Strategy and Business Development.
Date: Sunday, October 26
Time: 12:30 - 1:30 pm
Location: S405ab, South Hall, Level 4
The power of personalization requires Marketing, IT, and Operations to work in concert - to link disparate databases across the enterprise and from 3rd parties - to create a single view of the customer, leverage insights from that view, and drive the transpromotional communication on behalf of multiple marketing constituencies across the enterprise. But this is easier said than done. This session will focus on the needs of these 3 communities and provide a practical roadmap to bridge functional and data boundaries as necessary to make TransPromo real.
Transform Your Mailing Operation into a Strategic Corporate Asset
featuring Kevin J. Klein, Pitney Bowes, Director Production
Intelligence Consulting.
Date: Monday, October 27
Time: 12:30 - 1:30 pm
Location: S405ab, South Hall, Level 4
The business of producing high volume transactional and promotional mail has become more challenging in today's economic climate. This session will discuss both the business and technical challenges major mailers face. Topics will include asset management, managing costs, meeting SLA obligations, producing with integrity/quality, regulatory/audit compliance, and ensuring customer satisfaction. Attendees will see how employing the concepts of Production Intelligence(R) solutions can increase performance and transform an organization from a cost center to a value added, strategic corporate asset.
The Printer's Journey to Mail Starts with Customers
by Kevin Marks, Pitney Bowes, Vice President Tactical Marketing.
Date: Tuesday, October 28
Time: 12:30 - 1:30 pm
Location: S404bc, South Hall, Level 4
Printers need to find ways to grow revenue despite difficult market conditions. Shorter print runs and tighter turn times are making it difficult to maintain margins. Local copy shops are making inroads to digital printing. The combination of a sluggish economy and new low-cost media options are leading some clients to decrease their reliance on print overall. In this environment, commercial printers have several avenues for growth with opportunities in digital print technologies and new value-added offerings., The road to increased revenue can start with mailing services-leveraging relationships with existing customers. And with the right approach, printers can achieve greater profitability even sooner.
"Printers and mailers have traditionally focused on productivity and cost efficiencies," said Patrick Brand, President, Pitney Bowes Document Messaging Technologies. "Today, more than ever, they are also looking for expansion opportunities that can help their customers deliver ROI very quickly. We have a lot to show them during GraphExpo 2008 at Booth 2263."
The four sessions featuring Pitney Bowes experts are:
A Practical Roadmap to More Relevant Communications
with Bernard Gracy, Pitney Bowes Vice President,
Strategy and Business Development.
Date: Sunday, October 26
Time: 12:30 - 1:30 pm
Location: S405ab, South Hall, Level 4
The power of personalization requires Marketing, IT, and Operations to work in concert - to link disparate databases across the enterprise and from 3rd parties - to create a single view of the customer, leverage insights from that view, and drive the transpromotional communication on behalf of multiple marketing constituencies across the enterprise. But this is easier said than done. This session will focus on the needs of these 3 communities and provide a practical roadmap to bridge functional and data boundaries as necessary to make TransPromo real.
Transform Your Mailing Operation into a Strategic Corporate Asset
featuring Kevin J. Klein, Pitney Bowes, Director Production
Intelligence Consulting.
Date: Monday, October 27
Time: 12:30 - 1:30 pm
Location: S405ab, South Hall, Level 4
The business of producing high volume transactional and promotional mail has become more challenging in today's economic climate. This session will discuss both the business and technical challenges major mailers face. Topics will include asset management, managing costs, meeting SLA obligations, producing with integrity/quality, regulatory/audit compliance, and ensuring customer satisfaction. Attendees will see how employing the concepts of Production Intelligence(R) solutions can increase performance and transform an organization from a cost center to a value added, strategic corporate asset.
The Printer's Journey to Mail Starts with Customers
by Kevin Marks, Pitney Bowes, Vice President Tactical Marketing.
Date: Tuesday, October 28
Time: 12:30 - 1:30 pm
Location: S404bc, South Hall, Level 4
Printers need to find ways to grow revenue despite difficult market conditions. Shorter print runs and tighter turn times are making it difficult to maintain margins. Local copy shops are making inroads to digital printing. The combination of a sluggish economy and new low-cost media options are leading some clients to decrease their reliance on print overall. In this environment, commercial printers have several avenues for growth with opportunities in digital print technologies and new value-added offerings., The road to increased revenue can start with mailing services-leveraging relationships with existing customers. And with the right approach, printers can achieve greater profitability even sooner.
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