Pitney Bowes Launches New Mail Messaging Solution at Postal Forum
NASHVILLE, TN—April 12, 2010—Pitney Bowes Inc. (NYSE: PBI) today launched a new series of customer communications solutions in the U.S. to help organizations deliver more powerful and profitable messages. Among many other new features, the Connect+ Customer Communications Series enables mailers to print high-resolution graphics and messages in color or black on the outside of the envelope. The print technology was developed as a strategic collaboration with HP.
The Connect+ Series is the first mailing systems series with a Web- and application-based software architecture and features an intuitive color touchscreen display with graphic icons that provides instant online access to numerous mailing, printing and reporting applications. Customers can access their accounts online to order supplies, download graphics, place service calls, visit USPS Web sites, track parcels and access exclusive Pitney Bowes® presort services.
High-resolution HP inkjet technology with 1,200 dpi allows promotional messages to be printed across the top of envelopes with text, logos or photographs in color or black, while applying postage all in one pass. Messages may range from simple text to limited-time specials or complex color graphics to help build and reinforce an organization’s brand, increase read-rates and drive customer response. With the Connect+ Series, users can also print messages and images along the bottom and back edge of the envelope with multiple passes. Marketers can instantly design messages and import graphics or select images from Pitney Bowes’s extensive library to print on the outside of envelopes, and the Connect+ Series enables direct control of the entire messaging process from an individual’s desktop.
Recent independent market research commissioned by Pitney Bowes shows that 69 percent of consumers indicated they would be more likely to open a mail piece with color text and graphics first compared to a plain white envelope without messaging. What this suggests is printing color promotional messages on the outside of envelopes can help marketers connect with more customers.