Pictorial Offset — Family Values Never Change

The Pictorial Offset management team of the Samuels brothers, pictured from the left, includes Donald R., Gary B. and Lester F. Samuels.

Gary, Lester and Don Samuels make up the third generation of ownership at Pictorial Offset, founded in 1938 by their grand-father, Harry Samuels. The trio took the helm in 1980 following the passing of their father, Jay, and have grown the company every year since then.

Pictorial boasted but 28 employees and annual sales of about $1 million in 1980; figures that have ballooned to $65 million in revenues with 275 employees. An expansion in 2003 connected two neighboring buildings, bolstering the facility to 200,000 square feet.

A general commercial printer, Pictorial Offset offers full- and half-web production and sheetfed capabilities. Its “design to destination” offerings feature creative support, online preflighting, digital file transfer, electronic prepress and proofing, a computer-to-plate (CTP) workflow, a full array of finishing options and mailing/fulfillment via Pictorial Mailworks. A Creo Lotem platesetter, Pictorial’s second Lotem, was delivered last month to enhance its stochastic printing capabilities.

Pictorial serves the needs of the automotive, pharmaceutical, advertising and financial markets, among others, with products such as annual reports, brochures, catalogs, inserts, newsletters and point-of-purchase advertising materials.

The addition of Pictorial Mailworks has been a major coup for the company, helping close the design to destination loop with quality postal penetration.

“We’re able to place product into the post office stream two to three days ahead of any competitor in the country, which gives us a distinct competitive advantage,” Don Samuels says. “In some cases, we’ve done mailers for large Detroit automotive companies where we’ve printed them in the morning and they were in the mail that afternoon.”

Perhaps most impressive is Pictorial’s unwavering track record of sales growth, a luxury the company has enjoyed since 1980 despite economic recessions. In order to do that, Pictorial has strictly adhered to its motto of exceeding client expectations through continuous process improvement, notes Lester Samuels.

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