Globalsoft Digital Solutions : Digitally, Very PhotogenicNovember 2012 By Erik Cagle, senior editor
One of the ways to ascertain the value of a printing company is to locate the heart of its value proposition. The executives of GlobalSoft Digital Solutions will simply point to the fact that their firm has been a digital printing operation since Day One. In a sense, it's a very compelling argument.
Sure, the partnership trio of Chris Petro, Arthur Manzo and Russ Comito have a combined 40-plus years of digital printing experience. And, much like digital printing itself, the Mahwah, NJ-based company continues to morph as the nature of the technology evolves. But, perhaps the truth behind GlobalSoft's value goes a bit deeper.
GlobalSoft has a vested interest in the future of digital printing, which seems like an obvious conclusion. And, its commitment levels are nearly unparalleled. From investments in new technologies, the willingness to venture boldly into new product and service sectors, and the depth of its bonds with equipment suppliers, along with a dedication to education, lean manufacturing and process improvement, GlobalSoft has wagered all of its chips on the future of digital printing and integrated marketing. It seems a safe bet.
"We've always looked for what is on the cusp that we can offer our clients—what's the next greatest thing as opposed to just what's trendy now," says Manzo, GlobalSoft COO. "How do we perfect that? That's a mantra that never really changes.
"Our development team has been a terrific differentiator, along with our mindset, forward thinking and experience in the market for 10 years as a digital printer," he adds. "The fact that we've always been a digital print provider and utilized technology-specific solutions ensures our future growth. It helps to set us apart."
Founded in 1999, the firm—like digital printing—has endured numerous changes in a short period. Digital offset printing, variable data personalization, Web-to-print applications and wide-format digital printing capabilities helped elevate GlobalSoft in the digital space, serving clients in verticals such as financial services, automotive, pharmaceuticals and manufacturing.
Targets: Photo Specialty and Calendars
The firm is now experiencing explosive growth in the photo specialty and calendar markets. In 2008, GlobalSoft became the production engine for a greeting card publisher in the United Kingdom, but that is only the tip of the specialty products iceberg.