Performance Buys Lenticular Leader, Optigraphics
Specializing in offset and screen printing, display packaging, POP displays and fulfillment, Performance Printing had researched the lenticular field, concluded that it was a "hot" product and wanted to offer the service to its customers. Interestingly, according to Performance officials, research also indicated that, while currently rather expensive, lenticular printing is becoming more affordable. And with new uses being seen all the time—catalog and annual report covers, spot labels, greeting cards, shelf-danglers, static cling displays, etc.—Performance officials say they are confident, not only in the growing lenticular market, but in their sales staff's ability to sell the products.
"Both Performance and Optigraphics have been successful in their areas of expertise," White explains. "But the combined company will offer an expanded product base for POP and promotional marketing to existing and new customers."
By Cheryl A. Adams