Performance Buys Lenticular Leader, Optigraphics

DALLAS—R&D at Performance Printing, a $20 million supplier of point-of-purchase (POP) and promotional marketing materials based here, indicated that lenticular printing would be a promising and profitable route to business expansion.

So, when Pinnacle Trading Card Co. went "belly-up" last year and was forced to put its renown lenticular printing division on the market, the acquisition of Grand Prairie, TX-based Optigraphics seemed to be just what the Performance R&D "doctors" had ordered.