"Beeswax production is an incredibly labor-intensive task, both by the bees and our neighbors at Worker B." – Todd Thyberg, art director
Specializing in natural skincare products coming straight from the hive, Worker B appreciates the skilled labor and craftsmanship that goes into letterpress printing – both qualities they find reflective of their own products.
So when it came time to develop custom packaging for their Hexagonal Pillar Candle, they turned to letterpress design studio Angel Bomb Design to instill the same principles into their candle packaging. The end result is a stunning homage to the wax-making process.
“When we started developing the packaging, we decided to focus on the bee’s process of collecting wax,” says Angel Bomb Design Art Director Todd Thyberg.
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The letterpress printed, custom illustrated flowers climbing around the label over the top of the laser-cut honeycomb patterns shows the different elements of the process, he explains. “This movement alludes to the cycle the bees go through to collect this wax throughout their entire life.”
To create a tone on tone effect with a slight contrast, the gorgeous French Construction Nightshift Blue 80 lb. Cover stock was imprinted with a subtly darker ink. And the intricate laser cut turned out to be a vital element to showcase the natural color of the beeswax candle inside.
Sabine Lenz is the founder of PaperSpecs.com, the first online paper database and community specifically designed for paper specifiers.
Growing up in Germany, Sabine started her design career in Frankfurt, before moving to Australia and then the United States. She has worked on design projects ranging from corporate identities to major road shows and product launches. From start-ups to Fortune 500 companies, her list of clients included Oracle, Sun Microsystems, Deutsche Bank, IBM and KPMG.
Seeing designers struggle worldwide to stay current with new papers and paper trends inspired Sabine to create PaperSpecs, an independent and comprehensive Web-based paper database and weekly e-newsletter. She is also a speaker on paper issues and the paper industry. Some refer to her lovingly as the "paper queen" who combines her passion for this wonderful substrate called paper with a hands-on approach to sharing her knowledge.