PaperSpecsGallery.com Presents: The Carousel Invitation (Video)
For the uninitiated, opera might seem a stale, stodgy affair better suited to some bygone era. But those who frequent and support the Houston Grand Opera know better. From its choice of operas to the way they are staged, it never fails to surprise.
How apt, then, that the invitation for its 2016 Opera Ball fundraiser that was slipped unassumingly into select letterboxes throughout the city, opened to reveal something that sprang gloriously and unexpectedly to life.
Click here or on the video below to watch the video:
Crafted by Lavandula Design, the piece arrived in a distinctive oversize envelope boasting a parchment-like pattern and strikingly designed logo for the ball’s theme that year: “Carousel.” Upon opening it recipients were greeted with a delightful image of a merry-go-round horse on the cover of the invitation. Look closely and you’ll find that the subtle, diamond-like pattern behind the horse is repeated more forcefully on the inside of the envelope. Already you can feel the pulse quicken a little - these are people who sweat the details. All right, enough of this delayed-gratification stuff - it’s time to open this puppy, er, horsey up.
I was expecting a nice layout of images from Houston Grand Opera productions past, maybe the clichéd horned helmet or two. What I wasn’t expecting was the invitation to transform itself into a gorgeous, three-dimensional carousel!
Printed on International Paper’s 120 lb. Accent Opaque Smooth Cover [Get Swatchbook], the carousel is a masterpiece of folding, scoring and laser diecutting. Quite frankly it is the type of project that I started making these videos for in the first place. That’s because the only way to fully appreciate the level of detail that went into it is to see it actually opened in real time. I don’t just mean the perfect way that it opens to create the carousel or the hyper-realistic look of the horses captured mid-prance. I mean details like the tiny carnival lights and fleurs-de-lis patterns that run around the periphery, and the way the bottoms of the carousel pieces were inserted through slits in the facing sheet and glued in place to the back sheet, obscured from prying eyes. A special tip of the cap to Houston’s Elation Press for the finishing and hand work on this one. They tackled 1,200 of these beauties!
Spending time with this intricate piece has led me to realize that while I may not know my Puccini arias from my Wagner leitmotifs, I know a grand pop-up epic when I see one.
Sabine Lenz is the founder of PaperSpecs.com, the first online paper database and community specifically designed for paper specifiers.
Growing up in Germany, Sabine started her design career in Frankfurt, before moving to Australia and then the United States. She has worked on design projects ranging from corporate identities to major road shows and product launches. From start-ups to Fortune 500 companies, her list of clients included Oracle, Sun Microsystems, Deutsche Bank, IBM and KPMG.
Seeing designers struggle worldwide to stay current with new papers and paper trends inspired Sabine to create PaperSpecs, an independent and comprehensive Web-based paper database and weekly e-newsletter. She is also a speaker on paper issues and the paper industry. Some refer to her lovingly as the "paper queen" who combines her passion for this wonderful substrate called paper with a hands-on approach to sharing her knowledge.