Pantone and X-Rite Introduce the PantoneLIVE Tool for Brand ManagementMarch 1, 2012
“The benefits of using PantoneLIVE are clear,” says Nigel Dickie, director of corporate and government affairs for Heinz (see Beanz Meanz Heinz and Knowing about Color case study). “The digital tools gave us unprecedented control and consistency from different print processes and materials. Across all of our packaging formats we saw a reduction in color variance of 50 percent and saved time by establishing one color target that can be applied to all our Heinz Beanz designs. The results with our Beanz packaging have been so remarkable that we plan to extend PantoneLIVE to additional product lines, including Heinz soups and Spaghetti Hoops.”
While accurate color is important to the brand identity of consumer packaged goods, protecting brand integrity in the pharmaceutical industry is crucial as counterfeit drugs put the health of consumers at risk. Chesapeake, a global producer of consumer packaging for many of the world’s leading pharmaceutical companies, turned to PantoneLIVE to increase consistency in its customers’ packaging. When it comes to pharmaceuticals and over-the-counter medications, even the slightest variation in packaging color can make a product suspect and the brand vulnerable to counterfeiting.
On one job, for example, Chesapeake was able to reduce color variation by 84 percent and improve process controls, which led to zero rejections from the print run and 100 percent client approval. PantoneLIVE is creating another positive impact on Chesapeake’s business. The company previously stocked as many as 3,000 different inks in its Leicester, U.K. plant and now stores only 537 without reducing color choices.
PantoneLIVE is connected to a large portfolio of software, containing real-world color data for hundreds of thousands of colors, and is supported by the latest color measurement technology. This is combined with professional services including workflow and color rationalization audits, and customized operating procedures from Pantone and X-Rite. Custom and bespoke spectral data, as well as metadata, are used to digitize brand colors. Digitized palettes are then expanded to create independent color standards to allow for accurate color reproduction on a variety of substrates.
Brand color data, equivalent to a digital color swatch, is stored in a secure, cloud-based portal that lets brand owners and other approved members of the supply chain manage digital rights and facilitate color communication across all materials in the production process. This centralized color communication process promotes consistency and helps achieve speed to market efficiencies from initial design to final production. The portal also provides direction to suppliers to meet brand requirements related to color quality.
While users of any manufacturer’s ink will be able to take advantage of PantoneLIVE, Sun Chemical (see Sun Chemical press release) is the preferred ink partner. Esko (see Esko press release), a global supplier of integrated solutions for packaging, sign and display finishing, commercial printing and professional publishing, is also a preferred partner supporting PantoneLIVE. Both companies worked closely with Pantone and X-Rite to develop PantoneLIVE. Sun Chemical’s technology and color data are the foundations for PantoneLIVE, and this technology is integrated into Esko’s solutions.
In addition, Windmöller & Hölscher, a leading supplier of flexographic central impression and rotogravure printing presses, is recognized as the PantoneLIVE technology partner, serving the flexible packaging industry. In this unique capacity, Windmöller & Hölscher will extend the capability of their EASY COL on-press color matching solution to incorporate access to the PantoneLIVE ecosystem, thereby allowing converters to reduce press set-up times and in turn assure the quality of important brand colors on press.
Pantone and X-Rite are continuing to work with leading vendors to integrate and enhance their solutions with PantoneLIVE. This approach will offer customers real value in the color management and color communications process, while leaving much of their current investments in place.
Pricing and Availability
Access to the PantoneLIVE database starts at $99 annually for a designer, $1,150 annually for preproduction and from $2,000 to $2,650 annually for production. A color audit for a brand owner starts at $4,500. Additional fees apply depending on services and scope required. PantoneLIVE solutions will be available June 15. For more information, please see www.pantone.com/live.
X-Rite Inc., is the global leader in color science and technology. The company, which now includes color industry leader Pantone, develops, manufactures, markets and supports innovative color solutions through measurement systems, software, color standards and services. X-Rite’s expertise in inspiring, selecting, measuring, formulating, communicating and matching color helps users get color right the first time and every time, which translates to better quality and reduced costs. X-Rite serves a range of industries, including printing, packaging, photography, graphic design, video, automotive, paints, plastics, textiles, dental and medical.
Pantone LLC, a wholly owned subsidiary of X-Rite, has been the world’s color authority for nearly 50 years, providing design professionals with products and services for the colorful exploration and expression of creativity. Always a source for color inspiration, Pantone also offers paint and designer-inspired products and services for consumers.