Outlook Pundits Weigh in on Economy

WASHINGTON, DC—Some 60 attendees at the Print Outlook portion of the NPES 2009 Industry Summit heard predictions on the outlook for the overall U.S. economy, the printing industry specifically and on advertising media trends. NAPL Chief Economist Andrew Paparozzi predicted a 3.5 to 4.5 percent decline in printing industry sales, on top of last year’s 3.9 percent drop. Although he anticipates signs of modest recovery in early 2010, Paparozzi stressed that it will “not lift all boats—only those companies that structurally change their businesses.”