ondemandcolor — Big Steps, Small Footprint

Pictured here, from the left, are ondemandcolor's co-presidents, Bob Beck and Chris Gravagna.

AT ondemandcolor, Long Island City, NY, being a successful commercial printer means more than just offering affordable, high-quality offset printing. For this 54,000-square-foot operation, it means providing high-end clients like Virgin Mobile, NFL, Borgata Hotel Casino & Spa, Zone Chefs, and Simon and Schuster with glossy brochures, magazines, posters, media kits, point-of-purchase displays, packaging and more–with as minimal an impact on the environment as possible.

Founded by Christopher Gravagna in 1994, this forward-focused company made its start operating as a garage shop that produced T-shirts for local clients under the name Big City Graphics. The amount of workload the modest shop brought in quickly grew, with customer expectations increasing, too.

Gravagna soon realized that big changes had to be made in order to provide customers the level of quality and quick turnaround they required. He sold Big City Graphics to start building his next venture–ondemandcolor.

Initially built on the premise of being a boutique printer, ondemandcolor’s transition from humble beginnings to its current status took strategic planning, experience and Gravagna’s willingness to take a new risk.

“Selling Big City Graphics to start again from scratch was like becoming a broker again,” notes Gravagna. “We grew, contracted, and grew again…which enabled me to take the lessons I learned the first time around and apply that knowledge to ondemandcolor. It’s because of this experience that I understood how crucial it was to employ people who were very experienced in the industry with my next endeavor. With ondemandcolor, we started out with a ‘Super Bowl team’ of employees and a few great clients–which made all the difference.”

Once he had established a solid foundation of employees and customers, Gravagna looked to increase the capacity and efficiency of ondemandcolor’s facility with a sheetfed press that would be able to provide the speed to market critical to producing time-sensitive, high-quality materials. After much deliberation, he made the decision to purchase a six-color Komori LS640. The intuitive technology of the LS640 not only enabled the printer’s press operators to have push-button command of all functions, it also reduced printing costs because of its ease of operation and faster makeready abilities.

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