On the Road -- Documenting The OlympicsMarch 2002
Xerox's participation in the Olympics has a dual benefit, contended Dennis Frahmann, director of global event marketing. Graphic arts customers were invited to attend the Olympic games and to see the Xerox equipment in action. And, secondly, the Olympic sponsorship was used to build morale and pride among Xerox employees, as well as to reward top Xerox salespeople.
In fact, a seven-story mosaic banner, composed of photos of more than 17,000 Xerox employees from 59 countries, was created to hang in downtown Salt Lake City.