On-demand Printing--Delivering Digital Dollars
Technology-enabled rather than technology-focused. "Technology leaders" often make headlines, but not necessarily profit. Technology leadership is frequently employed as a selling point, but this tactic is becoming increasingly transparent to savvy customers. Profit leaders invest in new technology only when it will provide quantifiable competitive advantages in service, cost and productivity. They calculate the return on technology investments—in capital equipment or product development—before they proceed. The fact that they are not necessarily operating at the leading edge of technology tends to move them out of the industry spotlight, but they are major players in their chosen markets.