On Demand Conference to Address How to Monetize, Control Content

NEWTON, MA—March 27, 2012—On Demand Conference and Expo (June 13-14, Jacob Javits Convention Center) announces its full conference progam schedule, which will arm attendees with the knowledge and tools required to navigate “The Business of Content.” Featuring more than 30 sessions, the program will help B-to-B and B-to-C publishers, print service providers as well as marketing and advertising professionals understand today’s changing social, digital media and print platforms and learn to enhance profit margins.

The conference is divided into four specialized tracks: content creation, content delivery, marketing technology, and social and mobile business. On Demand is producing the conference in conjunction with InfoTrends, the leading worldwide market research and strategic consulting firm for the digital imaging and document solutions industry.

“We’re fortunate to have some of the industry’s leading experts join our InfoTrends professionals to deliver innovative thinking and practical takeaways,” says Wendy Loew, group show director, Questex Media Group, the show’s sponsor and producer. “The combination of these conference sessions with our four focused technology pavilions (Mailing & Fulfillment, Cross-Media, Digital Workflow and Social, Mobile, Local) on the show floor makes it easy for attendees to find the right solutions and apply what they learn, fast-tracking opportunities for growing profits and cost-efficiencies.”

The complete schedule along with registration information is at www.ondemandexpo.com. Silver and one-day pass packages are available and include access to all conference sessions, keynotes and expo hall admission. Discounted registration rates are available through April 6, 2012.

The standing On Demand Conference schedule is as follows:

Track: Content Creation

Thursday, June 14

9:15-10:00 am

Session Title: The Benefits of Digital Workflows: ROI and Beyond
Speakers: Ken Knitter, Manager, Web, Social Media and eServices, Bombardier
Dave Weinberg, Solutions Consultant, Adobe Systems, Inc.

Session Description: Enterprises are increasingly pressured to work and collaborate efficiently but can’t risk compromising sensitive information or transparency. Hear how Bombardier’s implementation of collaborative digital workflows around some of their most sensitive documents—aircraft training manuals—has yielded increased productivity, IP protection, and enhanced security.