On Demand Conference to Address How to Monetize, Control ContentMarch 28, 2012
NEWTON, MA—March 27, 2012—On Demand Conference and Expo (June 13-14, Jacob Javits Convention Center) announces its full conference progam schedule, which will arm attendees with the knowledge and tools required to navigate "The Business of Content." Featuring more than 30 sessions, the program will help B-to-B and B-to-C publishers, print service providers as well as marketing and advertising professionals understand today's changing social, digital media and print platforms and learn to enhance profit margins.
The conference is divided into four specialized tracks: content creation, content delivery, marketing technology, and social and mobile business. On Demand is producing the conference in conjunction with InfoTrends, the leading worldwide market research and strategic consulting firm for the digital imaging and document solutions industry.
“We’re fortunate to have some of the industry’s leading experts join our InfoTrends professionals to deliver innovative thinking and practical takeaways,” says Wendy Loew, group show director, Questex Media Group, the show’s sponsor and producer. “The combination of these conference sessions with our four focused technology pavilions (Mailing & Fulfillment, Cross-Media, Digital Workflow and Social, Mobile, Local) on the show floor makes it easy for attendees to find the right solutions and apply what they learn, fast-tracking opportunities for growing profits and cost-efficiencies.”
The complete schedule along with registration information is at www.ondemandexpo.com. Silver and one-day pass packages are available and include access to all conference sessions, keynotes and expo hall admission. Discounted registration rates are available through April 6, 2012.
The standing On Demand Conference schedule is as follows:
Track: Content Creation
Thursday, June 14
Session Title: The Benefits of Digital Workflows: ROI and Beyond
Speakers: Ken Knitter, Manager, Web, Social Media and eServices, Bombardier
Dave Weinberg, Solutions Consultant, Adobe Systems, Inc.
Session Description: Enterprises are increasingly pressured to work and collaborate efficiently but can’t risk compromising sensitive information or transparency. Hear how Bombardier’s implementation of collaborative digital workflows around some of their most sensitive documents—aircraft training manuals—has yielded increased productivity, IP protection, and enhanced security.
Session Title: Make the Most out of What You Have: Organizing Workflow
Speaker: Daniel Connolly, Reproduction Coordinator, Siemens
Session Description: There are several tools your company has in place that can help you organize your workflow. From scheduling to billing everything can be done via the right tools.
Session Title: Production in the Cloud
Session Description: Creative applications, data management, production systems, and business systems are finding their way to the cloud. Considering that most production workflows tend to be distributed across different people and locations, find out if these new cloud based solutions are the easiest and least expensive solutions.
Session Title: Hybrid Workflows: Making Digital and Offset Work Together
Speaker: Cory Sawatzki, Corporate Director Operations Technology, Consolidated Graphics and Peter Lawton, Prepress Systems and Workflow Specialist, Color Specialist, Retoucher, IT, Web-to-Print, VDP, Prestone Press
Session Description: You have workflows to support your CTP process, and DFE workflows to support your Digital press workflows. Learn how you can better integrate these so you don't have to support multiple workflow silos, applications, etc.
Track: Content Delivery
Wednesday, June 13
Session Title: Content Distribution and Discovery in the Age of Tablets, E-readers, and Google
Speaker: David Renard, Partner, mediaIDEAS
Session Description: The way we consume digital content has changed dramatically over the last few years. How will social media, Google, emails, and interactivity enhance content discoverability? How will publishers remain relevant? What impact will the rapid rise of e-reading devices (tablets, e-paper e-readers, smartphones) have on print and digital content? These are some of the questions answered in this session.
Session Title: From Gutenberg to Zuckerberg: Merging Cross Media Marketing & Print
Speakers: Robin Marchetti, Senior Channel Director, Wise and Mike Bann, President, Bann Business Solutions
Session Description: Learn about key components for successful cross media campaigns, including how to structure a cross media campaign from concept to implementation, with critical success factors. Also, find out how to successfully outsource marketing services and partner with key vendors to enhance customer profitability.
Session Title: Five Easy Pieces: Five Guidelines for Eco-Friendly and Cost-Effective Mail Management Practices
Speakers: Eric Albee, Site Manager, Chubb & Son (OBS) and James P. Mullan, CMDSM, EMCM, MDC, National Operations Manager, Chubb & Son (OBS)
Session Description: Many of the world’s enterprises, large and small, are committed to environmental sustainability by launching innovative programs. A significant number of these initiatives are not only reducing energy consumption and waste, but also saving money – a critical element of any corporate strategy in today’s challenging economy.
Session Title: Cross Media Panel
Session Title: Cross Media Marketing Programs: Practical Executions
Speaker: Karl Braunsdorf, Marketing Operations, ING Investment Management
Session Description: Print is not dead. In a successful cross media campaign it could be the driving force. Determining when print should lead and when it should support is key. Content is everything, especially for B2B marketers.
Track: Marketing Technology
Wednesday, June 13
Session Title: Embracing New Technology for Interactive 1:1 Marketing Campaigns
Speakers:Scott Loft, SVP, Ticket Sales, Oklahoma City Thunder and Ben Dyon, President, DME Studios
Session Description: Today, with the growth of interactive online media, it’s all about 1:1 marketing. Hear how to create dynamic cross-media campaigns that integrate emerging technologies, such as QR codes and personalized video, including a real world example from the campaigns for the NBA’s Oklahoma City Thunder.
Session Title: Implementing Cross Media Solutions
Speaker:Matt Rees, Senior Consultant, InfoTrends
Session Description: Implementing cross-media campaigns allows you to reach consumers across print and digital media channels with consistent messages that are most relevant to each individual recipient -- in content, presentation, timeliness and channel. In this session, suppliers of cross media tools discuss approaches to creating campaigns that are state-of-the-art for each media channel – in design, content, interactivity and data-integrity, with a focus on highly-consistent messaging and branding across all channels in the media mix.
Session Title: Emerging Cross Media Technologies…Selling A Different Kind of Solution
Speaker: Matt Rees, Senior Consultant, InfoTrends, Thad Kubis, NAK Integrated Marketing, and Ryan Farris, President, Earth Integrate
Session Description: QR codes, texting, Facebook, and Twitter have all taken hold. You and your customers are all questioning where they fit, their overall value proposition, and how to effectively leverage them in marketing campaigns. In this session, you will hear from your peers on how they worked with clients to develop successful campaigns that blend social, mobile, online, and print technologies.
Session Title: Making a Brand-Voice System Scale: Perspectives on Marketing Asset Management
Speakers:Steven Brier, Sr. Manager, Field Marketing Support, Marriott International and Kevin Groome, President & CEO, Pica9
Session Description: Technology is changing the way brands think about Marketing Asset Management – from content creation and generation to delivery. In adapting to these times, we have come up with an integrated, successful approach to MAM, enriching each part of the workflow with an on-demand solution.
Session Title: The Role of Mobile in Promotional Print Marketing
Speaker: Matt Rees, Senior Consultant, InfoTrends, Eddy Hagen, managing Director VIGC and Ryan Farris, President, Earth Integrate
Session Description: This session shares results from a recently completed InfoTrends Study titled Mobile Technology: Making Print Interactive. You will hear how savvy marketers more effectively get the word out by blending print, SMS, the mobile Web and branded applications to drive business results.
Thursday, June 14
Session Title: Understanding the Marketing Technologist Toolkit
Speaker: Real Story Group
Session Description: We’ll explain how the marketer’s technology toolkit should: allow marketers to create landing pages and effectively use Web Content Management along with SEO and personalization; enable them to acquire, profile, prioritize, nurture and manage leads; help them create, manage and measure the effectiveness of social media, email and digital campaigns; monitor and gather intelligence about their brands using Social Media Monitoring and Intelligence tools.
Session Title: Technology Applications and their use in Multi-Channel Marketing Campaigns
Speakers: Buzzy Castonguay, Business Development Manager, Color Web Printers; Roger Gimbel, EDP, President, Gimbel & Associates; and Gail Gimbel, Gimbel & Associates
Session Description: Join us for a detailed case study including the planning, technologies used, and measurable results from a multi-channel marketing campaign. Among other takeaways, participants will understand how to show real ROI and metrics from multi-channel campaigns and learn the importance of using a business and marketing plan as the foundation for multi-channel marketing and cross media campaigns.
Session Title: Winning the Battle for Attention with Content Curation
Speaker:Susan McKittrick, Analyst. Patricia Seybold Group
Session Description: Relevant, timely content on a topic of keen interest to customers is the currency of today’s marketer. Savvy marketers have begun to use content curation platforms, which combine the “best of the web” in a topical area with their own content. Learn how you can successfully capitalize on this technology.
Session Title: The Collision of Content-Tech with Ad-Tech at Thomson Reuters
Speakers:Jen McClure, Senior Director, Social Media Strategy, Thomson Reuters and Derek Gordon, CMO, Daylife
Session Description: As ad tech and content tech worlds collide, staying one step ahead will separate the innovative companies from the rest of the pack. At a time when there's simply more to publishing than there used to be: more media types, devices, form factors, audience segments, features, browsers, and distribution channels, see how Thomson Reuters is fusing content and advertising by creating real-time, relevant content resulting in a pleasing “content as advertising” experience for audiences.
Track: Social and Mobile Business
Wednesday, June 13
Session Title: Shared Business Services: Making Merck "Smaller"
Speaker: Robert Maguire, Executive Director, Enterprise Portal & Support Services, Merck
Session Description: Learn how Shared Business Services at Merck is using their Enterprise Portal Sync to connect with employees, clients and partners to reduce the size and complexity of the world we work in.
Session Title: Social Workplace Market Overview 2012
Speaker: Real Story Group
Session Description: In this session we share with you insights from our research practice on exactly how the Social Workplace market is shaping up and where it is going in the foreseeable future. This is a highly dynamic and quickly changing market with new start-ups fighting for attention alongside the likes of Oracle, Microsoft and IBM. We aim to provide you with some clarity, cut through the hype and enable you to better navigate the Social Workplace market moving forward.
Session Title: Meet the Growing Demand for Mobility
Session Description: Discover how FedEx responded to the various mobile needs of their clients, making web-based printing easier.
Session Title: How to Conduct a Social Business Assessment
Speaker: Jesse Wilkins, Director, AIIM International
Session Description: This session describes a framework for conducting an assessment of an organization's existing social media usage. Learn the types of questions to ask, and how to look for unofficial or ad hoc social media usage.
Session Title: BI Hits the Road: The Mobile Incursion Into the BI Space
Speaker: Jorge Garcia, BI Analyst, Technology Evaluation Centers
Session Description: The emergence of tablets and smartphones is changing the way organizations work with information. Companies can give their employees access to crucial data no matter where they are. Is this changing the way organizations make their decisions? What are the effects of having a mobile BI strategy in place? Will mobile BI technologies be a game changer in the business intelligence arena?
Session Title: Enabling A Mobile Workforce: Technology Is Not Enough
Speaker: Joe Shepley, Vice President and Practice Leader, Doculabs, Inc.
Session Description: When folks talk about mobility and the enterprise, they usually mean device. Mobility should be viewed much more broadly, looking at people and process as well as the technology. And when you do, it quickly becomes apparent that the key challenges organizations face around mobility aren’t primarily technological, they’re organizational.
Session Title: What Comes After The Honeymoon Period: Getting to Phase Two Success with Social Business
Speaker: Michael Yeomans, Senior Director, Communications, Alcatel Lucent
Session Description: Executive-level discovery and buy-in process is complete. Employee adoption across the enterprise and around the world is complete. Social collaboration tools are working. Now what? With two years of experience leveraging social business, Alcatel Lucent has key learnings and best practices to share that demonstrate how enterprise collaboration is sustainable.
Session Title: Enhancing Sales Cycles Using The Power of Content in an iPad App
Speakers: Nancy Fernandez, Senior Manager, Expert Telesales & Deployment, GlaxoSmithKline and Corinne Sklar, VP of Marketing, Bluewolf
Session Description: GlaxoSmithKline is the second largest pharmaceutical company in the world. They are disrupting the traditional sales-marketing lifecycle by changing how knowledge-based content is served to their sales reps, physician profiling, and curation of post-call content to engage with their health care providers and increase ROI. All in an iPad.
Session Title: Mobile: Transformation in Capture and Access
Speaker: Bob Larrivee, Director, AIIM International
Session Description: The ability to capture and access information of all types in a 24/7 world is ever changing. This session explores the capabilities, benefits and challenges of the mobile workplace.
Session Title: The Gamification of Everything
Speakers:Connie O'Brien, SVP Digital and Internet Strategy, AXA Equitable
Jim Wexler, EVP, BrandGames
Session Description: “Gamification” is the process of using game thinking to solve problems and engage audiences. As consumers and workforces seek more engagement from experiences, games are an increasingly important platform. Just as most marketers now employ social media in some capacity, so too will game mechanics be used in years ahead.
Thursday, June 14
Session Title: Get Social, Go Mobile
Speaker: Sonny Ganguly, Chief Marketing Officer, WeddingWire, Inc.
Session Description: The internet and social media have evolved into a multi-billion dollar industry, driving major changes in the way we search for and consume information. Learn which sites and social mediums matter the most to small and medium businesses, and how to leverage social communities and the next wave of technology to reach clients and customers online.
Session Title: Apps & the Enterprise: Creating New Lines of Business & Productivity
Speakers: Ibrahim Jackson, Executive Director of IT Business Relationship Management, Estée Lauder Company and Cimarron Buser, VP Product Marketing, Apperian, Inc.
Session Description: Take a deep dive into the apps that enterprises are producing and using to create new lines of business and increase productivity. Moving beyond the basics to apps that truly increase ROI and create exceptional customer experiences.
Session Title: What Angry Birds Teaches Us About Great UX Design and Business Success: A Cognitive Tear Down of the AB User Experience
Speaker: Charles Mauro, CHFP, President, MauroNewMedia
Session Description:Angry Birds is the most successful online game in recent history. It has spawned a billion dollar industry covering line extensions and created massive user engagement on a global scale. This session takes you through a cognitive tear down of the Angry Birds user experience and presents a set of concepts that business large and small can benefit from in the creation of compelling and easy to learn online products and services in any category.
Session Title: Making Compliance and Social Media Play Nice Together
Speaker: Matt Kelly, Editor, Compliance Week
Session Description: Everyone knows employees can use social media foolishly and get companies into regulatory trouble. But how can companies encourage use of social media to further your business, and stay in compliance with regulatory requirements? This panel discussion explores wise social media policy: its creation, compliance and enforcement.
Session Title: Design Considerations For Social Networks: Identity, Graphs, Streams & Social Objects
Speaker: Mike Gotta, Senior Technology Solutions Manager, Enterprise Social Software, Cisco
Session Description: How are new ways of sharing information and collaborating enabled through effective design of “social infrastructure” – what are the architectural building blocks? This session examines topics such as: how profiles enable co-creation of employee identity; and how social graphs, activity streams and social objects enhance community-building and social networking.
Session Title: Social Media as Business Records
Speaker: Carl Weise, Industry Advisor, AIIM International
Session Description: With Social Media—Twitter, LinkedIn, Facebook and others—important business information can be created. What content are records of the organization and how can we capture, maintain and retain these important information assets for the protection of the organization?
About On Demand
On Demand is the leading North America-based conference and exposition dedicated to the technologies that monetize, optimize, and control content. For more than 15 years, marketing and communications professionals, operations and production managers, IT specialists, and corporate executives have gathered to see the latest solutions and better understand the convergence of communications and digital information so they can communicate effectively and economically.
For nearly 10 years, On Demand has been co-located with info360. Together, On Demand and info360 is the largest enterprise IT event in North America, representing the synergy of content & data throughout the information lifecycle – from creation to delivery and output.
InfoTrends is the leading worldwide market research and strategic consulting firm for the digital imaging and document solutions industry. We provide research, analysis, forecasts, and advice to help clients understand market trends, identify opportunities, and develop strategies to grow their businesses.
Source: On Demand.