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Omaha Print -- History in the Making

November 2008 By Cheryl Adams
Managing Editor
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WHEN OMAHA Print (OP) opened its doors as The Nebraska Republican newspaper on May 5, 1858, Nebraska wasn’t even a state. It was a territory. Many of the historic American routes, like the Oregon Trail, started in the regions nearby, and the rural town of Omaha had all the flare of the era. Cowboys, wagon trains, saloon poker games, and people scurrying here and there, mostly heading West, in search of the American Dream.

Then came the Civil War, The Great Depression, World War I, World War II and the rest of the 20th century. As the new millennium ticks away, Omaha Print (name change circa 1885) continues to be a model Midwestern company, employing nearly 100 townsfolk who still produce a much-needed commodity: sales catalogs for the breeders of cows and pigs.

The 150-year-old printer also produces a lot of other things, including a wide range of commercial products, catalogs, magazines and marketing collateral, as well as providing finishing, mailing and fulfillment solutions. Even during these uncertain economic times, the company is on track to generate sales of $21 million in 2008.

But wait. Let’s not fast forward too quickly. Here’s a neat little ditty out of OP’s past...The company’s 1927 baseball team won the Omaha City Championship and, on October 28, Omaha Print hosted Babe Ruth and Lou Gehrig for an historic charity exhibition game.

Yes, much has changed since the good old days. But for CEO Steve Hayes, the good old days are still here, as OP continues adding milestones to its proud history. 

He estimates that over the past 20 years, Omaha Print has reinvented itself every four or five years to meet the evolving needs of customers, adapt to changes in the marketplace and keep pace with emerging technologies. Hayes believes that OP’s ability to adjust and adapt is at the heart of its long-time success.

“Midwestern people have that hardworking, farming ethic. No matter what the weather or conditions, you find ways to make your crops grow. We find ways to make our business grow,” he explains. “And, we mean what we say. If we say we’ll do something, we do it. If a customer has a problem, we’ll help them resolve it. It’s all about relationships, building trust and doing what’s right. We’re still in business because our clients are still in business.”

 

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