OKI Data Partnering with Mark Andy in Label Printing Sector

MOUNT LAUREL, NJ—Sept. 20, 2012—OKI Data Americas, an industry leader in printing technologies, announces a strategic alliance with Mark Andy, a leading manufacturer of narrow web printing equipment, to increase availability of short-run digital color label printing solutions in the United States. As part of this relationship, OKI Data—through its proColor division—will collaborate on the development and distribution of digital color label printers.

The partnership draws on Mark Andy’s dominance as a global supplier of printing equipment and the company’s extensive customer base, as well as OKI Data’s expertise in the development and marketing of innovative printing technologies. Both organizations recognize the opportunities in the short-run digital color printing arena, and the strategic alliance between OKI Data and Mark Andy will be a game-changer in the delivery of such technologies to the marketplace.

“For more than 130 years, OKI has been synonymous with printing innovation,” noted Rich Egert, general manager of the Strategic Technology Provider Business Group for OKI Data Americas. “OKI Data has a rich history in delivering new and cost-effective printing technologies to the global marketplace. The OKI Data Americas and Mark Andy partnership capitalizes upon both parties’ core competencies and represents a tactical approach for the provision of short-run digital color printing solutions to the graphic arts and production market.”

According to Jeff Feltz, director of New Business Development for Mark Andy, “One of Mark Andy’s primary goals is to provide the right tools and solutions to converters, offering various functional and value-based options—regardless of printing technology—for label printers to meet their immediate and long-term business goals. OKI Data Americas is the right partner for us, working together to supply effective solutions at every run length.”

For Mark Andy, the digital color label printer is specifically positioned for converters seeking an economical, responsive and productive option for short-run, high-quality labels.

The OKI proColor Series is a line of state-of-the-art digital printing solutions, delivering professional, production-quality color output and color accuracy. Different products and configurations offer specialized media flexibility, including envelopes, continuous-feed and variable-data printing.

Most of OKI Data’s color printing solutions feature Single Pass Color and proprietary digital LED and HD Color technologies. These technologies allow OKI Data Americas to manufacture products that require fewer moving parts for increased reliability and outstanding color output quality.

About OKI
OKI Data Americas, headquartered in Mount Laurel, NJ, and a subsidiary of OKI Data Corporation of Japan, markets PC peripheral equipment and customized solutions under the OKI brand, including digital color and monochrome printers, color and monochrome multifunction products, serial impact dot matrix printers, thermal label printers and POS printers, as well as a full line of options, accessories and consumables. Utilizing Genuine OKI toner ensures consistent, reliable and high-quality output that maximizes performance. OKI Data Americas also serves the graphic arts and production market with the OKI proColor Series.

About Mark Andy
Mark Andy is a global leader in flexo printing press manufacturing. From the benchmark 2200 to the award-winning technology of the Performance Series, Mark Andy has helped converters to be successful for more than 65 years. The Performance Series, consisting of P7, P5 and P3, offers a complete solution for converters printing basic tags and labels, advanced multi-web applications, and anything in between. Mark Andy presses are supported by the largest OEM Customer Support team in the industry. The company is headquartered in St. Louis, Missouri, USA, with sales and distribution offices worldwide.

Source: OKI.

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