Oh, So Nice! Self-Mailing Gift Card Holder: 60-Second Fold of the Week
Sometimes, a simple idea is all you need to shake things up with your direct marketing. This week's super-cool fold is a stylish self-mailer from Tommy Bahama. The format is a vertical gate fold that is designed to look like a stylish watercolor-covered envelope. However, when you open the flap, it reveals a unique gift card-holding solution that offers much nicer presentation than just tipping a card onto the surface.
We think this solution could work nicely for gift certificates, tickets, coupons, gift cards, photos, and more!
Project Credits and Specs:
Trish Witkowski is Chief Folding Fanatic at the online community foldfactory.com. She holds a bachelor of fine arts degree in graphic design and a master of science degree in Graphic Arts Publishing from Rochester Institute of Technology's School of Printing Management and Sciences (now the School of Print Media).
An award-winning designer, Trish held the position of creative director for a Baltimore-based agency for six years, and has taught design and desktop publishing at the college level. She has a specialized expertise in the area of folding and is the creator of the FOLDRite™ system, a 2004 GATF InterTech™ Technology Award winner.
Trish frequently publishes articles for graphic arts industry publications, and has written three books on the topic of folding: A Field Guide to Folding, Folding for the Graphic Arts: A Teacher's Handbook, and FOLD: The Professional's Guide to Folding.
