Fake Fans, Fine Flubs and Ferrets —Cagle
The news pages have been absolutely dreadful the past few months, especially October. Reports that we have long-since exited the recession don’t seem to be providing any positive bounce for the industry, and a number of printers have found themselves on the wrong side of the law.
Instead of dwelling on their misdeeds, let us turn our heads to eastern lands for a look at what’s going on around the world, B&P style. We won’t be casting any aspersions, rocks or disapproving glances, but it may prove to be of some comfort to look at international foul-ups for a change.
Just prior to the baseball playoffs, several players from the apparently not-so-loved Tampa Bay Rays were fuming that there were far too many empty seats on most nights, despite the fact that the team qualified for the postseason. Perhaps the team should take a page from the book of Triestina, an Italian soccer team that found a way to fill their empty seats via a little printing ingenuity.
When aggressive marketing and a winning product on the field just ain’t cutting it, Triestina took the ersatz road to success. The organization decided to print out 2-D images of fans on giant sheets of vinyl, which were then stretched out over sections of empty seats. The idea behind the move is that it creates the illusion of wall-to-wall soccer enthusiasts for the 65 or so people watching the game on television.
Another perk: Fake fans don’t require attendants, vendors or medical personnel, so the team is able to reduce its staff on game days. So the question is: Would you serve nonalcoholic beer to vinyl fans?
ANOTHER FINE MESS: Sometimes it’s better to admit a mistake has been made and just move forward, particularly if rectifying the gaffe is even more costly.