Océ Will Showcase Applications Across a Range of Printing Environments

To demonstrate the possibilities of digital book publishing, Océ will produce a fully finished full-color book live at PRINT 09. The book, “Where’s My Birthday Cake?” transforms a photographic web log created by professional photographer, Jason Lee, into a full-color case-bound book featuring his daughters Kristin and Kayla. The book illustrates how digital book production technology is powering popular self-publishing trends–transforming digital photos and web logs, or blogs, into permanent artifacts in the form of books. The author, Jason Lee, will be in the booth on September 15, from 11:00 AM to 2:00 PM signing copies of the book.

Understanding Color Inkjet Costs with Accuracy
For some commercial printers, the new inkjet technologies introduce unique issues such as how to determine the true cost of producing a color print job. To address this, Océ has developed Océ PRISMAproduction TrueCost™ software, an integrated tool that enables print providers to calculate pixel-precise pricing, cost accounting and chargeback to capture more color profits and ROI from their Océ JetStream system. Being able to calculate the true cost of a color application accurately and understand the crossover point from offset to digital is critically important, especially in a difficult economy, and Océ is the first vendor to offer this capability.

Integrated MICR and Personalized Color Opportunities Continue to Grow
Marketers and print service providers can see a live TransPromo application that shows single pass color and MICR printing of convenience checks that meet CPSA security requirements with complete reliability, security and error recovery. Océ is the only source for this award-winning integrated MICR printing with CPSA certification. Using this capability, direct marketers can add greater personalization to statements and transaction documents, while taking advantage of Océ’s integrated MICR printing to streamline production workflow and reduce costs. Color plus image personalization presents another attractive opportunity to bring new ideas to existing customers and attract new business with unique visual communications. Océ in-booth demonstrations will include full color, personalized calendars created on the fly using Direct Smile software for personalized images. Booth visitors can scan their badges, select one of five images, then watch each durable, UV-coated personalized calendars print on the Océ CS665 Pro color system.

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