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Océ Previews Posterizer Point-Of-Sale Signage Solution at GlobalShop 2009

March 2009

2. Real-time Accuracy: The Posterizer solution accommodates each organization’s unique profile, including company size and structure, existing IT systems and promotional strategies. It enables retailers to design and generate master templates for a full range of POS signage and to automate the calculation of prices, discounts, rebates, conversions and special offers by easily linking to existing data bases – ensuring accurate signage regardless of format. Access to up-to-the minute pricing, promotions, inventory status and bar coding information by store assures data integrity and eliminates the need for assumptions, simplifying store-level decision making.

3. Just-in-Time Flexibility: The Posterizer solution marries accurate back-office data with on-demand flexibility. With the ability to customize, print and hang POS signage within minutes at the store level, retailers can rapidly and cost-effectively respond to competitive opportunities and changing market conditions. Retailers also have the flexibility to create tailored POS signage tied to out-of-store or localized marketing efforts. Master templates can be easily populated with variable data, allowing for creative customization that drives localized sales impact while maintaining consistent messaging enterprise-wide.

4. Brand Management: POS templates generated by the Posterizer solution incorporate pre-determined design standards, logos and trademarks, images and illustrations, colors and fonts, helping retailers preserve brand identity across multiple stores and in multiple sign formats. These master templates are linked directly to company databases and catalogs, securing brand identity and data integrity.

A Truly Integrated Retail Signage Solution

Océ’s consultative services enable users to establish key goals and build a comprehensive integration plan to facilitate implementation. This includes recommending appropriate software modules, suitable printers for perfect signage and the best use of printing supplies. Staff are trained to use the software to its fullest capability, ensuring the solution is fully optimized. Ongoing training and consultation – including national warehousing and distribution of media, toners and inks, on-site training and software help desk support – keeps the solution running and drives maximum ROI.
Océ printers range from small color laser printers for shelf tags and end cap signage to the latest technology in large format poster printers so retailers and print providers can realize fast on-demand signage results without sacrificing quality or reliability. Additionally, organizations can produce environmentally friendly signage printed on recycled materials by sustainability-secure Océ systems. The Posterizer solution is ideally suited for use with the new Océ ColorWave™ 600 printer – a fast, cost effective, easy-to-use large format production color printer that enables mass market retailers to rapidly produce high quality color signage to optimize sales opportunities – or the Océ CS2224 printer – an economical option for lower volume retail environments looking to cut costs by producing color signage in-house.

For More Information
Visit Oce’s booth – #5450 – during GlobalShop 2009, March 23-25 in Las Vegas, NV, or email for additional product details.

About Océ
Océ is a leading international provider of digital document management technology and services. The company’s solutions are based on Océ’s advanced software applications that deliver documents and data over internal networks and the Internet to printing devices and archives -- locally and around the world. Supporting the workflow solutions are Océ digital printers and scanners, considered the most reliable and productive in the world. Océ also offers a wide range of display graphics, consulting and outsourcing solutions.

Océ employs around 23,000 people, with 2008 revenues of approximately $4.3 billion, operates in more than 90 countries and maintains research and manufacturing centers in the Netherlands, the United States, Canada, Germany, France, Belgium, the Czech Republic, Romania and Singapore. Océ North America is headquartered in Trumbull, CT, with additional business units in Chicago, IL; New York City; Boca Raton, FL; Salt Lake City, UT and Vancouver, BC. North American revenues represented approximately half of Océ’s worldwide business in 2008, and employment is approximately 10,000. For more information about Océ, visit Outside the U.S., consult


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