Océ Technology Propels Growth of World’s First Individualized Newspaper
TRUMBULL, CT—May 17, 2010—Océ, an international leader in digital document management and delivery, announced today that the Océ JetStream 2200 system and patented Océ PRISMA workflow technology have helped “niiu”, the world’s first individualized newspaper, achieve steady growth through new subscribers and advertisers. The list of content sources has also continued to grow. Readers can now choose from 18 sources, ranging from other prominent daily newspapers to blogs and RSS feeds.
Prospect of 5,000 subscribers by end of May 2010
As traditional newspapers struggle with declining circulations and falling advertising revenues, the innovative “niiu” initiative thrives. Launched to keen interest in November 2009, “niiu” is optimistic to reach nearly 5,000 subscribers by end of May 2010. Two pages of each 24-page edition are dedicated to advertisers, which currently include a leading German automotive manufacturer and the leading European electronic retail company. Each individualized newspaper is printed in color on the Océ JetStream 2200 inkjet system using the Océ PRISMA workflow solution—full color and top productivity with completely variable content in the highest quality. Readers can even compose their own headlines. “niiu” is produced in Germany and published by InterTi GmbH, Berlin.
“The newspaper industry is searching for new business possibilities. ‘niiu’ is a new distribution channel for them. The World Association of Newspaper Publishers (WAN) speaks of “smart publishing” concepts that combine web-based content and digital newspaper printing. The success of ‘niiu’ proves this is possible with Océ solutions for digital newspaper publishing and profitability,” said co-founder Wanja S. Oberhof.
Patented personalization from Océ
Océ founded the Digital Newspaper Network (DNN). More than 20 million copies have been produced globally through the DNN since 2001, establishing Océ as the market leader in digital newspaper production, with end-to-end solutions that include presses, workflow and business models. As a partner of the “niiu” project, Océ is again a pioneer in the digital newspaper market. The underlying principle of the “niiu” project is based on the patented Océ process for printing individually assembled newspapers or other publications by utilizing the World Wide Web and other data networks.