Océ Hosts Print Professionals at Customer Experience Center
“TransPromo is a process, not a ‘one time’ solution,” she declared. “Over time, it can maximize long-term customer value, reach new customers through existing customers, and reduce service costs.” Gooding is president of Insight Forums, an organization bringing business and technical professionals together for social networking and education designed to improve communications.
“It was a great networking event with a lot of information sharing,” said Gooding. “People are hungry for information on how to improve their operations. These attendees weren’t focused on feeds and speeds, but on the services and support necessary to get the most out of their investment. Everyone at the event clearly benefited from the information exchange.”
Green Is Good Business
Michelle Sheldon, president of Eco Promotional Products, explored how to transform sustainability into a competitive advantage. She pointed out, “If product, performance, price and place are right for you, then environmental and social responsibility will be a differentiator to build business.”
Sheldon commented, “Océ again demonstrated it is not just a ‘supplier,’ but a true partner with its customers, working toward the common goals associated with sustainability. I came away from the event feeling the attendees were grateful that Océ understands and addresses their business needs, especially with regard to their interests in sustainability.”
Tough Decisions for Tough Times: Biggest Risk Is Doing Nothing
Charlie Corr, chief strategist for on-line print service provider Mimeo.com, focused on “Decision Making in a Challenging Economy.” His session looked at how to make strategic investments that improve business processes and how digital innovation plays a role in that effort.
Corr stated, “Cost and process improvement opportunities must be addressed. Real savings are realized by reengineering business processes and leveraging changes in technology. The largest risk is to do nothing. Most organizations are ill prepared to institute effective change. Organizations need an ‘advocate’ to address these issues effectively.”