Océ Collaborates with Michelin On Yellowstone Guide to Help Preserve a National Treasure
TRUMBULL, CT—Oct. 7, 2012—Océ, a Canon Group Co. and an international leader in digital document management, announced an exciting collaboration that’s playing a key role in helping to preserve one of America’s most awe-inspiring wonderlands.
Océ has joined Michelin North America in supporting the Yellowstone Park Foundation, the official fund-raising partner of Yellowstone National Park. At the heart of the collaboration is the publication of the inaugural edition of “The Yellowstone Park Foundation’s Official Guide to Yellowstone National Park.”
More than a maker of tires, Michelin has also established itself as one of the world’s foremost providers of travel guides. Yet the company had never produced a national park guide. So when Michelin approached the foundation about producing the first official guide to Yellowstone National Park, the organization immediately recognized the tremendous potential. The only question that remained was how the nonprofit organization was going to fund its production.
“This guide was an enormous opportunity to help spread the message of the park, but we didn’t quite know how we were going to be able to afford to produce it,” says Tom Porter, corporate relations manager, Yellowstone Park Foundation. “A major hurdle was cleared for us when Océ stepped up and offered to print the Guide.”
High Expectations, Impressive Results
Océ printed the guide on the Océ ColorStream 3000 series inkjet printing system with covers printed on the Canon imagePRESS system. The resulting 106-page publication captures the magic of a visit to Yellowstone National Park through in-depth, carefully curated content that includes tours, time-maximizing itineraries, insider tips from park experts, and reliable recommendations for sightseeing and shopping, along with full color photos and maps of the park.
“Océ exceeded all of our expectations in terms of the quality of the printing, the quality of the paper, and ultimately what this guide would deliver in terms of its impression upon a visitor or a potential buyer that picks it up,” says Porter. “It feels like a high-quality piece that’s worth the price that’s on the cover and that’s worthy of the Michelin name.”