Northern Ohio Printing: Finding the Right Solution
Allison Harrold, from MGI's distribution partner Graphco, stands with Northern Ohio Printing Business Development Manager Mark Day and President Gary Chmielewski with their JETvarnish 3D inkjet spot UV coater.
Northern Ohio Printing's 15,000-square-foot facility in Cleveland.
The JETvarnish 3D allows end users to differentiate their brands and adds a new dimension of visual appeal to a wide range of projects. It is a 100 percent digital process that requires no plates, screens or makeready, and combines traditional flat spot UV coating and new 3D raised effects together for the first time in one production unit.
He sees tremendous growth potential for the process. “Direct marketing communications are a natural fit for digital spot UV coating” according to Chmielewski. “I also see the JETvarnish 3D opening up new opportunities for us in the area of light packaging, point-of-purchase and retail communications.”
Northern Ohio Printing calls its offering “Sculpted UV,” a trademarked name. The firm bought the Internet domain name www.SculptedUV.com and sends all of its prospects to the site, so they can view the process and better understand, from a technical standpoint, how they can apply it to their marketing materials. “It’s really taken off,” Chmielewski shares.
The company has also received recognition from others in the industry. Recently, it took home the Gold in the Foil & Specialty Effects Association’s (FSEA) 20th annual Gold Leaf Awards for “Best Use of Specialty UV Coating.” “I didn’t realize how powerful the piece was,” he admits. “I was blown away after winning the award. I really didn’t expect it.”
Northern Ohio Printing is in the process of researching more digital output devices, including an MGI Meteor DP8700 digital press. “Our business has evolved,” he says of the company’s focus on digital printing. “We started with nothing, and now digital printing comprises 55 percent of our business.”
Chmielewski encourages other printers to expand into the digital printing realm, as well. “Everything is going digital,” he says. “Those shops that just provide an offset solution have to evolve into the digital age, otherwise they very well may not be around in five years.”