Donnelley Adds Nimblefish Technologies to its Arsenal
CHICAGO—RR Donnelley has acquired the assets of San Francisco-based Nimblefish Technologies, a provider of multi-channel marketing services to retail, technology, telecom, hospitality and other customers. Nimblefish’s software services include integrating direct mail, e-mail, Web publishing, personalized URLs and variable video components into multi-touch, multi-channel customer prospecting and engagement programs.
“Nimblefish will increase the range of multi-channel solutions that we provide to our customers,” said Tom Quinlan, RR Donnelley’s president and CEO. “The addition of Nimblefish’s innovative products will enable our customers to draw on RR Donnelley for automated programs that touch customers and prospects with intelligent rules-based messaging that is responsive to their interests and actions. This will leverage our extensive digital platform, which offers the ability to personalize communications in quantities from one to millions.”
Among Nimblefish’s strategic products is Nurture, which enhances customer relationship management programs with highly personalized direct multi-channel communications that speak to the individual interests of each prospect and customer.