Next Generation Printing — Namesake Says It All
Pictured is the multi-faceted, high-tech operation of Nextgen Printing.
Standing in front of their thoroughly modern facility are the leaders of the Nextgen team, from the left, John Rothstein, Paul Rothstein and Bob Fleming.
Unfortunately, in the years between the sale of Copytech and its subsequent repurchase, the company was reduced to a shell of its former self. Sales were a fraction of where they had been in the Copytech days—and a long way from where they needed to be for Nextgen to survive. When Paul Rothstein sold Copytech, it was generating $15 million in annual revenues. By 2001, sales were less than $3 million.
It would take new technology, new services and new management to turn the business around.
With son John Rothstein (president), father Paul Rothstein (CEO) and long-time industry veteran Bob Fleming (vice president) at the helm, a massive construction project took place and the newly re-acquired printing business relocated. Once their 48,000-square-foot facility was completed, the Rothsteins started filling it with state-of-the-art equipment.
Today, Massachusetts-based Nextgen is a leading printing and marketing services provider that has found success in anticipating and embracing the latest technologies and market trends, as well as in the sheer number and types of services it offers.
Nextgen offers a full suite of services, including traditional offset printing, static and variable data digital printing, Web-to-print solutions, automated marketing systems and e-mail communications, as well as full prepress, bindery, mailing and fulfillment services.
Nextgen lives up to its namesake, not only because it embraces next-generation technology, but also because it embraces a next-generation, forward-thinking business strategy. Instead of competing with other printers, Nextgen partners with them, acting as a trade printer and filling in gaps in fellow printers’ capabilities.
In addition to servicing other printers and print brokers, Nextgen’s client base includes colleges, medical and pharmaceutical companies, and a wide range of businesses and organizations in need of commercial printing and marketing services.
Hooked on Digital
The company’s cache of high-tech equipment spans from prepress to bindery, mailing and fulfillment, but centers, of course, on the pressroom. There, printing technologies range from Heidelberg sheetfed presses (two 40˝ and one 29˝) and an HP DesignJet 5000 (for wide-format work) to a small army of Kodak Digimasters (for monochrome digital jobs).