Newspaper Inserting--This Time, It's Personal
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By the same token, the advertiser's partner, the newspaper, has to spit-shine its inserting machines and, in some cases, convert to the latest in high-speed insertion technology. Tremors of change can be heard rumbling like web presses throughout the mail rooms of large dailies throughout the country. The following is a look at what some of these dailies (and we've zoned down to each of the three time zones in the continental United States) are doing to answer the call of the modern insert.
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